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    Adventure Tourism of India

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    saurabhm707
    India offers many opportunities for adventure tourism, from trekking and rock climbing in the Himalayas to river rafting and paragliding across diverse landscapes. Market segmentation focuses on adventure tourists and enthusiasts, both domestic and foreign. Positioning highlights adventure tourism in India as an optimal way to relax through breaking boredom with stimulating activities. Communication strategies include digital marketing, partnerships, and events when funding allows, or lower-cost social media and user reviews when funds are limited.

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    Adventure Tourism of India

    Uploaded by

    saurabhm707
    21 views7 pages
    India offers many opportunities for adventure tourism, from trekking and rock climbing in the Himalayas to river rafting and paragliding across diverse landscapes. Market segmentation focuses on adventure tourists and enthusiasts, both domestic and foreign. Positioning highlights adventure tourism in India as an optimal way to relax through breaking boredom with stimulating activities. Communication strategies include digital marketing, partnerships, and events when funding allows, or lower-cost social media and user reviews when funds are limited.

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    India offers many opportunities for adventure tourism, from trekking and rock climbing in the Himalayas to river rafting and paragliding across diverse landscapes. Market segmentation focuses on adventure tourists and enthusiasts, both domestic and foreign. Positioning highlights adventure tourism in India as an optimal way to relax through breaking boredom with stimulating activities. Communication strategies include digital marketing, partnerships, and events when funding allows, or lower-cost social media and user reviews when funds are limited.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    21 views7 pages

    Adventure Tourism of India

    Uploaded by

    saurabhm707
    India offers many opportunities for adventure tourism, from trekking and rock climbing in the Himalayas to river rafting and paragliding across diverse landscapes. Market segmentation focuses on adventure tourists and enthusiasts, both domestic and foreign. Positioning highlights adventure tourism in India as an optimal way to relax through breaking boredom with stimulating activities. Communication strategies include digital marketing, partnerships, and events when funding allows, or lower-cost social media and user reviews when funds are limited.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    Adventure tourism of India

    Submitted to Submitted by
    Prof. Meghna Verma
    G A Prithvinath – 181215
    Joyce Peter - 181219
    Lalkrishna K V - 181239
    Ramadas Shenoy D - 181241
    Kiran R Sheelavant - 181260
    Segmentation ,Targeting and
    Positioning
    Segmentation
    (STP)
    • Geographic
    • Demographic
    • Behavioural (Adventure Tourers)
    • Activity (Adventure Sports)
    Targeting
    • Adventure tourists, Enthusiasts, Foreign Travellers.
    Positioning
    • Optimal way to relax and break the boredom.
    Communication strategy
    When Funding is available
    • Pop-up’s in the website
    • Tie up with travel agencies
    • Youtube Advertisements
    • Tv Advertisements
    • Event Sponsorship
    When funding is limited / issue
    • Social media posts
    • Brochures/flyers
    • Own Youtube channel videos
    • The user’s reviews.
    Print Ad
    Adrenaline ain’t got any limits.
    THANK YOU

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