COMPARISON OF BEVERAGES OF

THE COCA-COLA COMPANY AND

PEPSICO
 BIBLIOGRAPHY
• https://www.coca-colacompany.com/our-company
/leadership
• Hindustan Coca-cola beverages , Gangyal , Jammu.
• Jaipuria beverages sidco , bari brahmana, Jammu.
• Atul Jain , Head of Human Resource , HCCB ,
Jammu
• Balwan Singh , Supervisor , HCCB,Jammu
• Daya Krishan , Sales Manager , Jaipuria beverages ,
Jammu
ABOUT COCA-COLA
• Founded on January 29 ,
1892.
• Inventor of Coca-cola : John
Stith Pemberton. Founder of
The Coca-cola Company : Asa
Griggs Candler.
• Robinson named it coca cola
because of two main
ingredients : Coca leaves and
cola nuts.
• Current CEO : James Quincey.
Major Food Joints That Serve Coca-cola
Products
ABOUT PEPSICO.
• Soft drink pepsi-cola
was developed by Caleb
Bradham.
• Current CEO : Lamon
Laguarta.
• Headquarters in
Harrison Newyork.
Major Food Joints That Serve Pepsico Products
Industrial Survey of Coca-cola
 DATA COLLECTED FROM VISIT
• All beverage products and “Return Glass Bottle”
manufactured here.
• Currently operates in 2 shifts : 7 am to 3 pm and
3 pm to 11 pm(in november).
• Local market strategy is handled by head office only.
• Impact of season : Rise in sales in festivals during winters
but sales increase in summers.
• 50 workmen in plant who works in various functions such
as logistics and supply chain , maintenance etc and 25
employees in total including all department : Human
Resource , Sales and marketing and finance.
• Package 8000 cases per day.
Industrial Survey of Pepsico.
 DATA COLLECTED FROM VISIT
• Range of products manufactured here: Pepsi ,
Mirinda , Mountain Dew , Slice , 7 UP , Aquafina.
• Production in day only (Oct-Feb)
• Dealing with easyday , best price , big bazaar
through head office only.
• Impact of festivals : Peak season starts from holi and
off season during Diwali.
• Peak volume of production in may june and july.
• Package 20,000-30,000 bottles per day during off-
season and 1 lakh bottles per day during peak
season.
 Analysis
• Coca-cola is ahead in packaging and supplying
products in the winter season.
• Coca-cola plant had a decorum that should be
appreciated. We were asked to watch
precautionary video before entering the plant.
• Coca-cola had made a pedestrian path in its
plant and no one is allowed to walk beyond its
limit. That was not the case in Pepsi.
Consumer Survey
 Consumer Survey
Rating given by Coca-cola Products Pepsico Products
consumers

Taste of products No. of consumers No. of consumers

10 10 6

9 13 8

8 7 15

7 2 3
 Consumer Survey
Rating given by consumers Coca-cola Products Pepsico Products

Satisfaction from products No. of consumers No. of consumers

10 17 11

9 13 15

8 2 2

7 - 4
 Consumer Survey
Rating given by consumers Coca-cola products Pepsico products

Loyalty towards brand No. of consumers No. of consumers

10 19 8

9 10 17

8 3 7

7 - -
 Consumer Survey
Average Coca-cola products Pepsico Products

Taste of product 8.97 8.53

Product Satisfaction 9.47 9.03

Loyalty towards brand 9.5 9.03

Average 9.31 8.86

 Conclusion
• As we can see from consumer survey data , there is
minute difference in liking of taste of both the
company’s products.
• Coca-cola products are considered as more
satisfactory products out of the to companies.
• People are slightly more loyal to coca-cola products.
• On the whole , considering the consumer reviews ,
Coca-cola is doing slightly better than Pepsi in
jammu region.
THANK YOU