Business Project

(MG4120)
BBA & MBAP
SPRING 2019
GUIDELINES

04/11/2020 MOHAMMAD ALI JINNAH UNIVERSITY 1

Contents
1. Introduction
2. Procedure
3. Business Project Supervisor Allocation & Students
4. Business Research / Project Types & Deliverables
5. Business Project (APA 6.0 Format)
6. Business Research (APA 6.0 Format)
7. Business Research / Project Submission & Assessment
8. Notes
9. Contacts

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1. Introduction
1. All the undergraduate students (BBA & MBAP) have
to complete Business Project as part of their
requirements for the degree.
2. The Business Project (MG4120) is of 3 credit hours.
3. The duration is an entire semester for the project.
4. The Business Research/Projects (BRP) will be
supported by Business Research Centre (BRC).

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2. Procedure
A. Register MG4120 on MAJUONLINE
B. Pay the fee
C. Make a group with the same major students. If you
don’t have any contact BRC will do it for you
D. Submit the online google form
(www.tinyurl.com/brpsp19) and get the print
E. Submit the forms as per the instructions to BRC O-38

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3.1 Business Project Supervisor
Allocation
A. A project supervisor will be allocated to the concerned
group
B. The role of the supervisor is to help the students in
focusing on the objectives and deliverables
C. The supervisor also monitors the progress of the business
research / project (BRP)
D. You are solely responsible for your work, meetings and
the deadlines

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3.2 Business Project Students
A. We expect students / groups to deliver high quality value
added deliverables ethically and professionally.
B. The groups/individuals have to keep track of their meetings
with the concerned supervisor on official email addresses.
C. The group/individual has to make arrangements, record
videos & log data of any interviews / visits.
D. In the report, the group has to clarify the specific
responsibilities of each group member.

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4. Business
Research / Project
Types & Deliverables

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4. Business Research / Project
Types & Deliverables
A. BUSINESS PROJECT (APA 6.0 B. BUSINESS RESEARCH (APA 6.0
FORMAT) FORMAT)
A. Preface A. Preface
B. Executive Summary B. Abstract
C. Main Body C. Main Body
1. Introduction
1. Ch1: Introduction
2. Detailed Opportunity / Problem
2. Ch2: Literature Review
3. Method / Procedure Adopted (MID-REVIEW)
3. Ch3: Research Methodology (MID-REVIEW)
4. Results and Discussion
5. Managerial Implications 4. Ch4: Results
6. Limitations 5. Ch5: Discussion & Conclusion
7. References 6. References
D. Appendix D. Appendix

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5. Business Project
(APA 6.0 Format)

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5.1 Business Project (APA 6.0
Format)
A. Title Page
B. Executive Summary (500 words)

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5.2 Business Project (APA 6.0
Format)
1. Introduction (2000 words)
A. Economic / Cultural Outlook 2019
B. Industry / Sector Outlook 2019
C. Competitors
D. The Firm, History and Background
E. Refer to the related theories from your area of
specialization
F. Refer to 3-5 books on the topic from your area of research

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5.3 Business Project (APA 6.0
Format)
2. Detailed Organizational Opportunity / Problem –
(2000 words)
A. Identification process: Problem / Opportunity
B. Justification / Reasons: Problem / Opportunity
C. Detailed process: NPD / Opportunity / Problem
3. Method / Procedure Adopted (1500 words)

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 5.4 Business Project (APA 6.0
Format)
4. Results / Discussion: Set of possible solutions and their likely results. (700 words)
5. Managerial Implications: Suggestions, recommendations, and conclusion. (1000
words)
A. To the company
B. To the society etc.
6. Limitations (300 words)
7. Appendix (Charts, email correspondence with supervisor / stakeholders, etc.)
Valuable Note: In case the group/student, as part of the project, has created and maintained an online
website/application (computer/mobile app) along with social media existence (as per the President’s vision);
the word count will be relaxed with the consent of the concerned supervisor. Furthermore, the project will be
highly appreciated and recognized if the group/student further successfully registers a created company for the
business purpose which becomes verifiably visible on Pakistan’s FBR website.

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6. Business Research (APA
6.0 Format)
A. Preface
B. Abstract (300 words)
C. Main Body
1. Ch1: Introduction (2000 words)
2. Ch2: Literature Review (2000 words)
3. Ch3: Methodology (1500 words)
4. Ch4: Results (1000 words)
5. Ch5: Discussion & Conclusion (1500 words)
6. References
D. Appendix (Charts, tables, email correspondence with supervisor / stakeholders,
minutes of meeting, checklist, forms etc.)

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7.1 Business Research / Project
Submission
BUSINESS RESEARCH (APA 6.0
BUSINESS PROJECT (APA 6.0 FORMAT)
FORMAT)
1) Initial Submission: 1) Initial Submission:
A. Spiral Bindings A. Spiral Bindings
2) Word Count:* 2) Word Count:
A. BBA: 8000-10000 words A. BBA: 8000-10000 words
B. MBAP: 8000-10000 words B. MBAP: 8000-10000 words
3) Plagiarism: Less than 15% 3) Plagiarism: Less than 15%
4) Final Submission: 4) Final Submission:
A. BBA: Black A. BBA: Black
B. MBAP: Green B. MBAP: Green

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7.2 Business Research / Project
Assessment
BUSINESS PROJECT (APA 6.0 FORMAT)
1) Word Limit*
A. BBA: 8000-10000 words
B. MBAP: 8000-10000 words
2) Mid Review (Chapter 3)
A. April 20, 2019
3) Poster / Final Presentations
A. Last Week
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BUSINESS RESEARCH (APA 6.0
FORMAT)
1) Word Limit
A. BBA: 8000-10000 words
B. MBAP: 8000-10000 words
2) Mid Review (Chapter 3)
A. April 20, 2019
3) Poster / Final Presentations
A. Last Week
16
8. BRP Notes
A. We expect students / groups to deliver high quality value
added deliverables ethically and professionally.
B. The group/individual has to keep track of their meetings
with the concerned supervisor on official email addresses
C. The group/individual has to make arrangements, record
videos & log data of any interviews / visits
D. In the report, the group has to clarify the specific
responsibilities of each group member.

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9. Contacts
Director, Business Research Member, Business Research
Centre (BRC) Centre (BRC)
& Research Coordinator for & Research Coordinator for
Graduate Studies: Undergraduate Research:
Ghulam Muhammad Syed Arshad Hussain
gm@jinnah.edu sarshad@jinnah.edu
Office O-38, Ext: 160

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Thank You!
ANY QUESTIONS? POST ON GOOGLE CLASSROOM
OR
DROP AN EMAIL AT SARSHAD@JINNAH.EDU

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