B2B COMMUNICATION IS HUGE MARKET

OPPORTUNITY
B2B COMMUNICATION SPEND

• Communication market is poised to grow at 16% CAGR

• 4% of enterprise spend in on communication
$1.4 Trillion • 40% enterprise communication spend is on voice
(Global)
• Contact centre is a growing market, even in the US!
• Voice market is bigger than the phone market: Think Alexa
$4
SOUTH EAST ASIA $2.5 Billion INDIA
Billion

Not to Scale
Sources: O3 Capital market sizing for Exotel, Gartner , IDC
Page 1
WE ARE MARKET CREATOR IN AN ADDRESSABLE
MARKET THAT HAS BEEN GROWING AT 16% CAGR

CUSTOMER COMMUNICATION MARKET (INDIA)

Sales &
Marketing
26%

Sales &
Marketin $2 Billion
g (2018) Operations MARKET CREATED
45% BY EXOTEL
Customer
$1.1 Billion Support
(2012)
70%
Custome
r Support
55%

Source: Management estimates

Page 2
Telephony End-user spending summary (Billion $)
Worldwide

Premise based telephony & msg Cloud based telephony & msg

24.3
22.4 On premised
20.3
17.9
15.4
13.5
10.2 9.6 11.3 Cloud based
9.3 8.4
6.8 5.9 5.7 5.5 5.3

2016 2017 2018 2019 2020 2021 2022 2023

Source: Gartner,
Telephony installed base Worldwide

Telephony installed base Worldwide

On premised

67% 63%
76% 71%
83% 80%
89% 86%

Cloud based

33% 37%
24% 29%
17% 20%
11% 14%
2016 2017 2018 2019 2020 2021 2022 2023
Source: Gartner,
Telephony installed base Emerging APac

79% 76%
84% 82% On premised
91% 90% 89% 87%

24% Cloud based

18% 21%
11% 13% 16%
9% 10%
2016 2017 2018 2019 2020 2021 2022 2023
Source: Gartner,
CLOUD COMMUNICATIONS DEMAND WILL EXPLODE
$4B (2023)CCM INDIA

Hybrid

• Currently, almost all contact centers are on premise in India

Hybrid
Cloud
Cloud • Computation, storage and software has moved to the cloud.
Next is communication
$2B • Business models are moving from CapEx to OpEx
(2018)
• Companies wish to manage their core business, not IT teams
On • Workforce is mobile, data security is critical: cloud is the
premise
answer

On premise

* Management estimates: Projections based on our view on how quickly customers might adopt, given the right solution
* CCM- Customer Communication Management Page 6
WE ARE THE LARGEST CLOUD COMMUNICATIONS
COMPANY IN INDIA
CLOUD COMMUNICATION* MARKET SHARE IN INDIA (2019)
OTHERS
14%

EXOTEL
MYOPERATOR
6%
28%

KALEYRA
14%

KNOWLARITY
24%
OZONETEL
14%

• Source: Management estimates based on MCA data

• Cloud communications are Internet-based voice and data communications where telecommunications applications, switching and storage are hosted by a third-party outside of the organization
using them, and they are accessed over the public Internet

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