POLYCUISINES GROUP

PRESENTATION

MARCH 2010
SOMMAIRE

1. PRESENTATION OF POLYCUISINES GROUP

2. BUISNESS LINES

3. MARKET FIELDS

4. PRODUCT SEGMENTATION

5. CLIENT SEGMENTATION

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 PRESENTATION OF POLYCUISINES GROUP
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What about us?

Since its creation in 1989, POLY CUISINES has been devoted to the activities of Domestic
Appliances Distribution and Industrial Equipment. While broadening up, Expertise and Synergy
remain its primary focuses.

 POLYCUISINES Group count near 10 companies.

 Strong Brands:
… …

Vision

POLY CUISINES has undertaken major structural changes to raise its position to the one of a
group.

POLY CUISINES revenue was constantly in growth and its dividend policy is strongly oriented
into reinvestment to strengthen the liquidity status of the company and to optimize its debt ratio.

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 PRESENTATION DE POLYCUISINES GROUPE
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Mr. Lahlou Faysal General Manager of POLY CUISINES has set some strategic business
development targets as the company’s priorities.

In Brief:

• Modern and efficient Supply chain

• 75 full time employees and more than a 100 contractors.

• Sales network composed of more than 200 sales partners, and spreads nationwide. It is located
in Downtown Casablanca on a 2600 m² covered land.

• Today, POLY CUISINES is structured around four major branches: Real Estate and Strategic
Investments, Domestic Equipment, Industrial Equipment and Services, and carries out annual
revenue of more than 100 Million DHs.
 BUISNESS LINES

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Domestic Clients (Distribution) :

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POLYCUISINES has been historically one of the leaders in Business to Business domestic equipment distribution
in Morocco. The company has been exclusive distributor of many prestigious international brands. Today, POLY
CUISINES is for instance distributor of OLIS, SMEG, has also created and developed a proprietary brand thanks
to its rigorous quality control, after sales service and strategic communication plans. The major proprietary brand
is Professionelle ®, largest leader in cold systems.

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Industrial Equipment Clients :
The Industrial equipment branch proposes turnkey projects from the tender process to final acceptation. The

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fields of expertise regroup industrial cleaning, professional kitchen and air conditioning equipment for hotels and
major installations. POLYCUISINES is proudly the partner of the major hotels realizations in Morocco.

Maintenance:
POLYCUISINES is proposing industrial and maintenance service for large institutions that desire to outsource and
concentrate on their core business.
 OUR MARKET FIELDS
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POLY CUISINES provides an end to end solution for industrial equipment projects in the field of Professional
Kitchen, Air Conditioning and Industrial Laundry.

We have acquired a sharp and renowned quality of service throughout the years. Thanks to its expertise and
partnerships, POLY CUISINES performs an end to end solution customized to enable lowering maintenance and

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deployment costs as well as best answer the operating requirements.

Our market fields are as follow:

- Bakery
- Pastry
- Coffee Shops
- Creamery
- Snack
- Pizzeria
- Butchery
- Collectivity (Self Service)
- Food Court ( Opened kitchen)
- Classic restaurant
- Traitor
- Washing companies

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 Product Segmentation
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POLY CUISINES is distributor of the following brands:

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 CLIENT SEGMENTATION
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SEGMENT
I- Banks
 
CLIENTS
Crédit Du Maroc, Banque Populaire, BMCE, BMCI, Attijari Wafa Bank, BANQUE AL
MAGHRIB.

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II- Colectivities Delphi, Yazaki , Sorio , Valeo, Régie des Tabacs.
 
III- Industrials FROMAGERIES BEL MAROC, Brasserie du Maroc, P&G (Procter and Gamble), AWS,
Ciments Du Maroc, Delipat , AKWA Immobilier, Lafarge Ciments ,Akzo Nobel,
La Samir, Koutoubia, Douja Promotion, Maphar, St Thomson, Unilever, Afriquia,Total,
SOMEPI, Aswak El Salam, Bayer, Marjane, Metro, OCP, Air Liquide

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IV- Hotels

V- Hospitality
Hotel Washigton, Hotel Azur, Ivernage, Royal Golf Hotel, Hotel Oum Palace, Isly Golf
Hotel, Hyatt Regency, Royal Mansour, Hotel Safir. Intercontinental
Le petit Grill (Complexe Al Mazar Marakech)
Newrest, La Grillardiere, Monsieur Brochette, Amoud
Groupe Rahal, Groupe Sekkat, Stone House (First Groupe), Shoorah Groupe, Reseau
Luigi, BUDAS CATERING, K. MOON, EL BARCO, EL FURNO, EL MARRAKCHI, FOUR A
CHAUX - DAR BOUAZZA,
SGP2V – Venezia Ice.
 
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VI – Clubs and leisures Réseau Aquapark (Tangier & Tamaris)
CAF EQUITATION
EDEN CLUB SAIDIA,,
FITNESSE EL MADINA
COMLEXE TOURISTIQUE SKOURA
 
 

VII- Prestigious Clients Résidence Roi Abdellah Ben Abdel Aziz (Palais Saoudien)
Résidence Lala Malika
 
VIII- Social Associations
ASSOCIATION ARRAIDATE
ASSOCIATION ASSALAM POUR LES OEUVRES SOCIALES
ASSOCIATION DE DEVELOPPEMENT DE SALMIA
ASSOCIATION DES OEUVRES SOCIALES DE LA MAISON DES VIELLES
ASSOCIATION MAROCAINE POUR ENFANTS SOURDS
FONDATION A BDELKADER SEDRAOUI
FONDATION BANQUE POPULAIRE POUR L'EDUCATION ET LA CULTURE