 MARKET 1- HIGHER QUALITY,

COMPETITIVE PRICE, MODERATE

PROMOTION

 EXPORT MARKET- HIGHER QUALITY,

LOW PRICE, LOW PROMOTION

Market analysis  MARKET 2- HIGHER QUALITY, LOW

(initial strategy) PRICE, HIGHER PROMOTION

 MARKET 3- HIGHER QUALITY,

AVERAGE PRICE, HIGHER PROMOTION

 INTERNATIONAL MARKET- HIGHER

QUALITY, HIGHER PRICE, MODERATE
PROMOTION.
 Market Share
Expected MS Average MS MS at end of period 8

26.7
24.1

23.7

23.2

22.3
21.01

20.9
20.6

21
19.6
20

20

20
19
14.8

Ma r ke t- 1 E x p o r t m a r ke t Ma r ke t- 2 Ma r ke t- 3 In te r n a tio n a l Ma r ke t
 Market analysis - Quality
140

39
120

32
100
28

37
80
23
34

31
60 17
26
39
21
40 32
11
28
23
11
20 5 17
8 11
5 7 8
5 6
3 4
2
00
1
1 2 3 4 5 6 7 8

Period Market-1 Market-2 Market-3

 Market Analysis - Promotion
16

14 14

13

12 12 12

11 11

10 10 10

7 7 7

6 6 6

5 5 5

4 4

3 3 3

2 2 2 2 2

00 0 0 0 0
1 2 3 4 5 6 7 8

Market-1 Export Market Market-2 Market-3 International