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2 Broadcast ± Television & Video
2 Print ± Newspaper Advt. , Magazines, brochures, Filers, etc.
2 Outdoor ± Billboards, Kiosks, Tradeshows, & Promotional events
2 Branding ± Branding of different objects & places
2 Guerilla Type ± Different types of non ± conventional advertising
2 Media Planning & Media Buying
2 Market Research
2 Marketing Plan
2 Copywriting
2 Public Relations
2 Web Design
2 Email Advertising
2 Online Advertising
2 Event Management
 ½
 

2 The FMCG sector is a cornerstone of the Indian economy.
2 Drive Growth.
2 Boost agricultural product and export.
2 Growth potential in Indian Market.
2 MNC¶S Operating more.
2 Journey Begun.
 Œ

 
 |

‰ -
  ‰ |
· Demand profile · Perishability
· Margins · Lack of control over
· Flexibility of product yield
mix · Logistics of
· Availability of raw procurement
material · Problematic
· Technical manpower distribution
· Competition
 Œ

 
 |

‰ Ô


 ‰ ÷

· Value addition · Milk vendors, the un-
· Steps should be taken to organized sector
introduce value-added
products
· Export potential
 ÷
   

w ÷
 
 


  
 
 

 
  
‰ Topical scope - To find the Brand Recall & Visibility
of Prabhat Dairy

‰ Functional Scope ± Fulfill the Objectives

‰ Analytical Scope ± Analysis of data collected

‰ Geographical Scope ± Pune City

 

 
‰ To see the visibility & Recall of Prabhat dairy and its products as a brand and to
conclude on the present situation of the brand Prabhat dairy in the current market
scenario.

‰ Regional players to get their due share with prime end customers of Pune city

‰ Increasing the share of Prabhat milk brand in comparison to other milk brands at
Pune.

‰ Local knowledge for procurement of milk

‰ Unless and until a respectable and substantial share of Prabhat milk is not available
in the market separate tools for share and brand enhancement could not be
undertaken

‰ Efficient channel presence could only be increased if substantial sum of money is

spend on promotion in shop visibility is the ultimate need of all brands.
  
‰ To increase profitability of milk manufacturer

‰ To analyze effectiveness of advertisement of prabhat brand on customer

‰ Study the consumer & market demand

‰ To study how advertisement has affected sales turnover

‰ Price comparison with competitors

‰ Brand Management

‰ To increase the product spread and 
 




of Prabhat
dairy within Pune region.
 £

   







O to create product acceptance of Prabhat Milk.

` 
 



 

O Descriptive method of analysis is

done to find ways and means to increase brand visibility & recall.

 



 

O Dealers and customers Questionnaire is designed to
fulfill research objectives.

 




 


O Questionnaire with dealers- 70 numbers.

Questionnaire filled with customers- 67 numbers.

  
 



O Pie diagram and bar diagram is prepared to obtain a
comprehensive and objective study to increase the visibility analysis.

 


 



 



. - 





is suggested accordingly as per the findings of
study.
 Î




 

‰ Considered 70 individuals as universe data for study

‰ Survey done only in Pune region

‰ Random sampling

‰ Sample size not sufficient to represent whole data

‰ The sampling taken for the study was on random and

convenient basis.
 À


Œ




À

‰ Prabhat Group of Industries
‰ Vision & Mission
‰ Quality
‰ Present Business Activities
‰ Future Projects



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‰ Low Market share.

‰ Customer Preferred Different Brands.

‰ More Advertisement done by Amul.

‰ Recall Value of Prabhat is comparatively Low.

‰ Customers preferred Quality & Brand .

‰ Dealers Unsatisfied with service of Prabhat.

‰ Low demand for Prabhat Products.

‰ Brands with Maximum demand are Chitale, Katraj, Amul,

Warana etc.
 




‰ Distribution of promotion material should be regular and

noted.
‰ Company should get involved in forceful advertisement policy
‰ Company should consult the distributor while launching of a
product as well as withdrawing of a product.
‰ Provide offers & Schemes to attract customers
‰ No compromise with quality & network facility
‰ Spend more on advertising
‰ Proper implementation of Marketing mix strategies
‰ Attractive Packaging
º