Andika Mervinanda Fayadi (451)

Kresno Budi Wicaksono (504)

Luqman Luthfyatama Yogasara (367)
How to make Finsal Hilmi (595)
customers Tommy Kurniawan Darwis (404)
(parents and YP62B
couple) lose their
doubt on using
our service?

Main
Problem?
How to make
customer
Increase
(parents and
customer
couple) use our
conversion rate.
service despite
How? What
our weakness?
media?
(e.g. outdoor,
toilet, etc.)
Methods
#1. How to make customers (parents
and couple) lose their doubt on using
our service?
Ethnographic Research (Qualitative)
• Emphasis on studying the culture and value of a specific
group. To know important factor that differs parents and
couple.
• Reasons: We are aiming to understand and remove the
value gap that differs from parents and couple in
choosing Wedding Organizer.
Attitude Survey (Quantitative)
•a survey to know how is attitude of parents and couple
towards our brand, is there any differences (using
statistical methods, whether paired-t testing or
something else depends on kinds of data).
•Reasons: Because it is more easier to take survey than
doing field research. Sometimes field research takes
time.
#2 How to make customer (parents
and couple) use our service despite
our weakness? (e.g. outdoor, toilet,
etc.)
Correlational Technique (Quantitative)
• Rank the value with customer preference (excellent to be
used to find correlation and pattern between several
variables). To understand our weakness and the importance of
closing that gap.
• Reasons: Understand the tradeoff of several variables and the
pattern that customer (planned marriage) value.
Concept Testing or Conjoint Analysis
(Quantitative)
• a survey to make customer choose several group or
combination of wedding packages. Which is the most suitable
for them. The combination is combination of product that can
be provided by Kartipah. Don’t forget to ask them about the
willingness to pay for that combination (must include cost).
Methods (Cont.)
Increase customer conversion
rate. How? What media?

Narrative research
• Studying single person and collecting data and stories
on their experience and decision making. To know
customer’s (parents and couple) source of information
and their conversion factor.
• Why: We can get a more detail focus on how people
decide their wedding.

Marketing and Advertisement Attitude

Survey (Quantitative)
• a survey to make customer rank several group of
advertisement and marketing channel and rate their
willingness to buy if that type of marketing and
advertisement is given to them.