Telecom

Industry
Metrics
An overview of Pakistan’s telecom
industry figures

F E B R U A R Y 0 2 , 2 0 1 9 | M A R K E T I N G A N A LY T I C S
Overview
3 Million 62 Million 64 Million 154 Million
Basic Telephony 3G/4G Broadband Cellular
Subscribers Subscribers Subscribers Subscribers

29.34
72.6
%
Mobile %
Broadban Cellular

1 .30% 29.55% 30.59% d

73.85% Mobile

1.25 1.25
Teledensity Penetration Penetration % Teledensity %
Fixed FLL &
Broadban WLL
PTA Website - As of December
d
Market Share
37%
PMCL (Jazz) Telenor CMPAK (Zong) PTML (Ufone)

14%
PMCL (Jazz)

28%
37% Telenor

21% 21%
CMPAK (Zong)

14%
PTML (Ufone)

28%
arket Share & Subscribers (2017-18)
As of June 2018

Total 150.2 Jazz 55.5

Telenor Zong 30.9 Ufone
Million Million
43.6 20.3
Million
Million Million
Share
36.9% Share
Share 29% 20.56% Share
13.52%

Ufone
As of June 2017

Telenor Zong 28.1 18.4

Jazz 52.5 40.8 Million Million
Million Million
Total 139.8 Share Share
Million Share Share 20.1% 13.16%
37.54% 29.2%
Mobile Broadband Mobile Broadband
Penetration Subscribers Share by
Zong Operator
28.4%
2014
-15 7.1% Telenor
27.0% 201
Jazz 6-17
32.9%
2015
-16 15.3% Ufone
11.7% Zong
29.6%
2016
-17 21.3% Telenor
24.3%
2017-18
Jazz
34.3%
2017
-18 27.2% Ufone
11.8%
Broadband Subscribers

2014 2015 2016 2017

-15 -16 -17 -18

16.7 32.2 44.6 58.3

Million Million Million Million

Mobile Broadband Subscribers

2014 2015 2016 2017

-15 -16 -17 -18

13.5 29.5 42.1 56.1

Million Million Million Million
Annual Subscribers Evolution

Link: https://www.pta.gov.pk/en/telecom-indicators/1
Mobile Data Usage Telecom Revenues
(Tbs) (Rs. Million)
ARPU (Average Revenue Per
User)
• Most commonly used to analyze businesses involving
subscriptions.
• It illustrates the company's operational performance.
• Calculated as:
• ARPU = Total Revenue / No. of Users

Significance: The higher the average return, the better. Generally,

telecommunications companies that offer bundling services enjoy a higher
ARPU.
Call Connection Time Call Completion Ratio
Complaints
 Churn
• Churn rate is the percentage of subscribers to a service
who discontinue their subscriptions to the service within a
given time period.
• Also known as the rate of attrition.
• Expressed as percentage.
• The churn rate helps a company determine how it is
measuring up to its relevant competitors. If one out of
every 20 subscribers to a high-speed internet connection
discontinued his service within a year, the annual churn
rate for that internet provider would be 5%.
Significance: For a company to expand its clientele, its growth rate, as measured by the
number of new customers, must exceed its churn rate.
End to End SMS Delivery Time SMS Success Rate
Signals Strength (Decibel-milliwatts)
3G and 4G throughput
Forecast
FLL – Fixed Local Loops (Landlines)
WLL – Wireless Local Loop (Telephony)
Thank You