Problem Statement 1 - Evaluation of the MGI Team

Strengths & USP Challenges

 Strong creative front  Lack of expertise in children’s market

 Originality of ideas  Undefined job roles
 Superior Product Quality  Incoherent strategies
 Potential to grow  Poor retention of team members
 Dynamic & innovative platform for music conversion:  Inadequate cross-functional expertise:
fulfilled needs for most of the customer segment Overdependence on Sasha for business models

Experience Vision
 No collective vision for company trajectory
 Suboptimal future growth for team members
 Lack of direction to proceed
 Barriers for new employees due to closed discussions
 Constant change of ideas within team
 Unstructured team meetings
 Authoritarian & overburdened founders
 Problem Statement 1 – Root cause of team’s process problems

Distress due to ethnic diversity: language barrier & preferences arising from cultural stereotypes

Absence of concrete business plan for the company

Need to build capabilities because of lack of market and distribution expertise

Overlap of job responsibilities due to lack of clearly defined job description

Fear within team of being replaced by newer members

 Problem Statement 2 – Strengths of the team

1. Group of talented & diverse people in their respective fields, blend of creativity & pragmatism

2. Highly driven and goal-oriented individuals

3. Creative founders: Excellent music expertise focusing on composition, few had teaching
experience

Field networking: collaboration with world-class musicians in Russia, allowed MGI to commission
4. first-rate performance at lower cost

5. Close knit group: individuals who value and complement each other
 Problem Statement 3 – Actions by Henry to increase team’s effectiveness

Given the discord and lack Henry should have gained Henry should not have
of order, Henry could have trust of Sasha on their ignored Sasha. Sasha being
taken a new approach to capabilities during the a founder felt that his
bring everyone on the initial phases. This would efforts were going in vain.
same page. For example: have helped in developing His ideas were being
Distributing a rough synergy during early stages ignored. Sasha should have
agenda or ideas to be of work been given due respect.
discussed in of meeting
beforehand

Henry could have taken

In the initial phases, Henry
steps to deal with the
should have made
cultural differences at
everyone reach a Henry should have ensured
meeting table. He should
consensus on the that each person in the
have reduced the divide
company’s vision. Which company is aware about
between musicians and
direction should the his/her specific job role.
business developers.
company head to:
Eliminating this friction
Entertainment or
would have been the most
Education?
important victory.