Professional Documents
Culture Documents
TATA - Starbucks Joint Venture
TATA - Starbucks Joint Venture
TATA - Starbucks Joint Venture
PRESENTATION
PRESENTED BY:
Megha Gupta
Sushmita
Tanya Singh
PEST Analysis
&
SWOT Analysis
(In INDIA)
STARBUCKS
-A TATA
Alliance
SWOT Analysis
STRENGHTS WEAKNESSES
World Famous Brand Accessibility.
Visibility. Product Expensiveness.
Store Ambience. Clash of the Coffee
TATA’s premium Robusta Cultures.
and Arabica coffee.
Loyalty.
Provides Large Variety.
High Quality Products.
HR Management.
ASPD
OPPORTUNITIES THREATS