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  • MKTNG Patanjali

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    Shreya Kadam
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    This document provides a SWOT analysis of Baba Ramdev's Patanjali brand. The strengths include strong distribution channels, e-commerce advantage, word-of-mouth promotion, and focus on ayurveda and herbal products. The weaknesses are over-dependence on Ramdev, low margins for distributors, and limited international presence. Opportunities include the growing health consciousness in India, government policies supporting local brands, and e-commerce growth. Threats include increasing competition, challenges from established brands, and potential negative publicity.

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    MKTNG-patanjali

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    This document provides a SWOT analysis of Baba Ramdev's Patanjali brand. The strengths include strong distribution channels, e-commerce advantage, word-of-mouth promotion, and focus on ayurveda and herbal products. The weaknesses are over-dependence on Ramdev, low margins for distributors, and limited international presence. Opportunities include the growing health consciousness in India, government policies supporting local brands, and e-commerce growth. Threats include increasing competition, challenges from established brands, and potential negative publicity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    8 views4 pages

    MKTNG Patanjali

    Uploaded by

    Shreya Kadam
    This document provides a SWOT analysis of Baba Ramdev's Patanjali brand. The strengths include strong distribution channels, e-commerce advantage, word-of-mouth promotion, and focus on ayurveda and herbal products. The weaknesses are over-dependence on Ramdev, low margins for distributors, and limited international presence. Opportunities include the growing health consciousness in India, government policies supporting local brands, and e-commerce growth. Threats include increasing competition, challenges from established brands, and potential negative publicity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    • Baba Ramdev • Over dependancy on

    • Strong patriotism Ramdev


    • Ayurveda & Herbal • Product Dependence
    • Penetration Pricing • Low margin to distributors
    • Strong Distribution channels • Limited presence in
    • E-commerce advantage International markets
    • Word-of-Mouth Promotion • Less Rural market share
    • Direct interaction with STRENGTHS WEAKNESSES • Poor packaging Quality
    farmers

    OPPORTUNITIES THREATS

    • Strong Distribution channels • Increasing Competition


    • E-commerce advantage • Challenges from DABUR INDIA
    • Word-of-Mouth Promotion and EMAMI who are planning
    • Keeping up with the trends for making new strategies
    • Negative Word-of-Mouth
    • Poor reap can affect business
    • Price war
    •  The medicine
    • Indians
    central control
    • The ‘Make in becoming health
    act 1970
    India’ conscious
    • The drug and
    campaign. • Improvements in
    cosmetic act
    life expectancy
    1940
    • Government’ attributes to
    • The drugs and
    s taxation better diet and
    magic remedies
    policies health
    act 1954 

    P E S T L E
    • Biggest advantage-
    • Inflation • Patanjali has environment friendly
    rate in house R&D products
    • Implementa facility • Main aim - to provide
    • Patanjali natural form of
    tion of
    Goods and Yogpeeth products
    Services Tax Trust at •  Invested in bio-
    GST) Haridwar research to improve
    their product range.

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