The document discusses the key steps for developing an effective pay-per-click (PPC) advertising campaign, including establishing goals, selecting the appropriate platform, planning the target audience, researching and selecting keywords, developing effective ad text, scheduling ads, and optimizing landing pages. It also provides more details on writing effective PPC ads by outlining the components of the title, headline, description, destination URL, and selecting suitable keywords.
The document discusses the key steps for developing an effective pay-per-click (PPC) advertising campaign, including establishing goals, selecting the appropriate platform, planning the target audience, researching and selecting keywords, developing effective ad text, scheduling ads, and optimizing landing pages. It also provides more details on writing effective PPC ads by outlining the components of the title, headline, description, destination URL, and selecting suitable keywords.
The document discusses the key steps for developing an effective pay-per-click (PPC) advertising campaign, including establishing goals, selecting the appropriate platform, planning the target audience, researching and selecting keywords, developing effective ad text, scheduling ads, and optimizing landing pages. It also provides more details on writing effective PPC ads by outlining the components of the title, headline, description, destination URL, and selecting suitable keywords.
Selecting the right Establishing Goals platform Planning the target Researching and audience Selecting keywords Developing effective Scheduling Ad text Optimizing landing pages Opening an advertiser account on a PPC • Every search engine is different • Type of audience they receive. • Ad provide different result on different search engines. • Important aspects of products and services • Visible to viewers. • The success of campaign • Dependent on the number of visitors. Writing a PPC Ad
Title & Description of Destination
Headline an Ad URL • Title- not contain more • Maximum 190 characters. • Yahoo allows 1024 than 40 characters • Specific and concise character to link for • Include keyword in title • Emphasis on call-to – landing page. action words to generate • Avoid the use of more conversions superlatives • State the name of target location. Selecting suitable keywords • Refers to the content • Match content with search query • Click on the ads • Select keyword • Types of keywords are-: 1. Broad match- +nike +shoes +store in Dwarka 2. Phrase match- “nike shoes store” in Dwarka 3. Exact match- “nike shoes store in Dwarka”