Sillage

THE SCENT THAT LINGERS IN AIR

Hierarcy of mangement

Miss.Archana kumari
(C.E.O)
MR.Md Javed
(vice-president)
Miss.Rukhaiyya ishrat
khan
(General Manager)
Miss.Sudha saranya
(H.R)
 OUR VISION

We will be globally
known as the leading
manufacturer and
distributor of
perfume.
 OUR MISSION

To provide biotic product not artificial product.

 OUR VALUES

• Conduct business with integrity and

fairness.
•Honesty and Trust.
•Quality.
•Focus on our customer needs.
 OUR GOALS
• Sillage perfumes LTD focuses on
increasing the efficiency of the way clients are
serviced, as well as to go global.
SWOT ANALYSIS
 WEAKNESS
3. Dual fragrances in single pack.
1. Market is high so limited
scope to increase market
2. Higher absorption.
share.
2. Low brand awareness
1.Biotic product.

STRENGTH 3. Lack of resources.

SWOT

OPPORTUNITIES 2. Short product cycle.

1.Expand in more varieties to 1. competition.
make presence felt. THREATS
2. Become a global market.
 TARGET
• The target age range
between 18-30 (primary
audience)
• The secondary audience are
from 30-50
• Target audience are both
Men and Women.
How are we different from our competitors?

• We are committed and have passion for

serving our customers.
• We focus on customer’s solution.
• We sell not only to the decision maker, but
also to the one who is going to benefit from
what we sell.
 RECRUITING
• Recruiting is a crucial part of our company’s
development.
• we conduct successful recruiting campaigns.
• We select them based on their personality and
skills.
 RECRUITING STRATERGIES
• Internal recruiting.
• Employment Agencies.
• Attraction.
• Direct approach.
DECISION-MAKING
 Qualities of Team Leader.
• Communication
• Organization
• Confidence
• Respectful
• Fair
• Integrity
• Influential
• Delegation
• Motivational
 ROLE
Performing various roles in an organization.
Getting tasks done by using all of the
resources available , including other
employees or team members.
THANK YOU