Indomie produced by PT.

Was launched into the market from September

Indofood CBP Sukses 9, 1970, and the first time comes with a sense
Makmur Tbk of Chicken and Shrimp

Won many awards

such as Most Valuable Indomie also quite
Product, Top Brand widely marketed in
for Kids, Indonesia foreign countries,
Best Brand Award, among others, the
The Most Effective United States,
Ad, Indonesia Best Australian, Asian and
Packaging Award, African countries as
Anugerah Asli Produk well as European
Indonesia, The Most countries
Powerful Distribution
Performance, etc.
In Indonesia, the term "Indomie" is
commonly used as a generic term referring to
the instant noodles
 Indomie product variation: ranging from fried noodles,
noodle soup, noodles regional (flavored noodles
Produc according to traditional cuisine Indonesian areas),
premium noodles, noodles and jumbo
t

Indomie per pack can be purchased in addition,

can also be purchased with a 5 pack or package 1
box of 30 or 40 indomie. Indomie prices are also
very cheap and affordable for all people, in Pric
Indonesia, per pack indomie appreciated only
about Rp. 2.500,00
e
Fig 1:- Donut Chart mie instan at Indonesia

Fig 2:- Grafik Chart mie instan at Indonesia

 S E GM E N T I N G

T ARGE T I N G PO S I T I O N I N G

Indomie has a target Positoning indomie is installed in the minds of

market of products for all consumers that Indomie instant noodle is the
ages except children consumer that the Indonesian noodles, the taste
under five (full market of the Nusantara of the various regions, so in
coverage) accordance with the tagline "Indomie
Seleraku".
♥ THANK YOU
♥