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    This document provides an overview of the Renault automotive company. It discusses Renault's marketing strategies, its 4Ps of marketing (Product, Price, Place, Promotion), and concludes with a SWOT analysis. Renault was established in 1899 and produces a range of cars, vans, and historically other vehicles. It uses social media, discounts, and test drives for marketing. Vehicles are priced according to market segments. Manufacturing is largely based in Europe. The SWOT analysis finds strengths in marketing success and customer satisfaction, and opportunities in new market openings, while weaknesses include limited non-core business success and threats from rising material costs.

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    This is a research paper on Renault Trucks which will discuss different things.

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    Research on Renault Motors

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    This document provides an overview of the Renault automotive company. It discusses Renault's marketing strategies, its 4Ps of marketing (Product, Price, Place, Promotion), and concludes with a SWOT analysis. Renault was established in 1899 and produces a range of cars, vans, and historically other vehicles. It uses social media, discounts, and test drives for marketing. Vehicles are priced according to market segments. Manufacturing is largely based in Europe. The SWOT analysis finds strengths in marketing success and customer satisfaction, and opportunities in new market openings, while weaknesses include limited non-core business success and threats from rising material costs.

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    27 views8 pages

    Research On Renault Motors

    Uploaded by

    AlanGNoguera
    This document provides an overview of the Renault automotive company. It discusses Renault's marketing strategies, its 4Ps of marketing (Product, Price, Place, Promotion), and concludes with a SWOT analysis. Renault was established in 1899 and produces a range of cars, vans, and historically other vehicles. It uses social media, discounts, and test drives for marketing. Vehicles are priced according to market segments. Manufacturing is largely based in Europe. The SWOT analysis finds strengths in marketing success and customer satisfaction, and opportunities in new market openings, while weaknesses include limited non-core business success and threats from rising material costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Renault

    Harsimran Kaur Dhillon (19000795)


    Content

     Introduction
     Marketing strategies
     4 Ps
     SWOT analysis
     Conclusion
     References
    Introduction

      It is a French multinational automobile manufacturer.


     It is established in 1899.
     The company produces a range of cars and vans, and in the past has
    manufactured trucks, tractors, tanks, buses/coaches, aircraft engines,
    and autorail vehicles.
    Marketing Strategies

     Social Media
     Discounts
     Test drives
    4 Ps

     Product : cars, tractors, buses, aircraft engines


     Place: The manufacturing units of Renault have been largely based in the
    native region. Europe alone accounts for about 75% of the total manufacturing
    units across the globe.
     Price: Renault has a clear pricing strategy. Vehicles are categorized into
    segments according to the markets they target. The major categories are of
    small budget vehicles, SUV’s and luxury sedans.
     Promotion: The promotional strategies like direct selling or high profile
    advertising will suit if the company wants to push the product. 
    SWOT Analysis

     Strengths: Highly successful at Go To Market strategies for its products, High


    level of customer satisfaction
     Weaknesses: Limited success outside core business
     Opportunities: Opening up of new markets because of government
    agreement.
     Threats: Rising raw material can pose a threat to the Renault profitability.
    CONCLUSION

     After whole research, it was observed that Renault has great success in this
    globe. It is international company which is getting profit with the help of
    government agreement.
    References

    Segrestin, B.(2005). Partnering to explore: The Renault–Nissan Alliance as a forerunner of new


    cooperative patterns. Research Policy, 34. Retrieved from:
    https://s3.amazonaws.com/academia.edu.documents/49358298/j.respol.2005.02.00620161004-6634-1
    xmj76s.pdf?response-content-disposition=inline%3B%20filename%3DPartnering_to_explore_The_Renault
    _Nissan.pdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIWOWYYGZ2Y53UL3A%2F201
    91205%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20191205T220242Z&X-Amz-Expires=3600&X-Amz
    -SignedHeaders=host&X-Amz-Signature=a8a0fd4dadb674ec46fa7375f37bda5fd111a5f765057fd2647b13d4
    ca1967a8
    Carlos A. Aimar, C.A., & Fajardo, J.( 2010). RENAULT YAHOO! ARGENTINA. Journal of the International
    Academy for Case Studies,16(4). Retrieved from:
    https://www.abacademies.org/articles/jiacsvol16no42010.pdf#page=35

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