This document discusses various techniques used in advertising to influence consumer behavior. It begins by asking readers about their television and internet viewing habits during commercials and whether they have ever purchased a product after seeing an online ad. Next, it examines a photo of a man and asks how he might be feeling. The rest of the document provides information about distinguishing facts from opinions, using modals to express attitude, and how intonation patterns are used in different types of questions.
This document discusses various techniques used in advertising to influence consumer behavior. It begins by asking readers about their television and internet viewing habits during commercials and whether they have ever purchased a product after seeing an online ad. Next, it examines a photo of a man and asks how he might be feeling. The rest of the document provides information about distinguishing facts from opinions, using modals to express attitude, and how intonation patterns are used in different types of questions.
This document discusses various techniques used in advertising to influence consumer behavior. It begins by asking readers about their television and internet viewing habits during commercials and whether they have ever purchased a product after seeing an online ad. Next, it examines a photo of a man and asks how he might be feeling. The rest of the document provides information about distinguishing facts from opinions, using modals to express attitude, and how intonation patterns are used in different types of questions.
This document discusses various techniques used in advertising to influence consumer behavior. It begins by asking readers about their television and internet viewing habits during commercials and whether they have ever purchased a product after seeing an online ad. Next, it examines a photo of a man and asks how he might be feeling. The rest of the document provides information about distinguishing facts from opinions, using modals to express attitude, and how intonation patterns are used in different types of questions.
1. When you watch television, do you watch the commercials? If not, what do you do during the commercial breaks?
2. How often do you click on Internet ads? Did you ever
buy anything after seeing an ad on the Internet?
3. Look at the photo (on page 105). What is the man
doing? How do you think he feels? Type of Advertising Fact and Opinion
A fact is something An opinion is something
that is always true that can not be proved. and can be proved. People might disagree about an opinion.
Listen to track 17 & 18 on page 110 and identify fact or opinion.
Modals expressing attitude
Usage of Auxiliary verbs
Modal verbs special Prohibition: must not, can’t auxiliary verbs that can Strong obligation: have to, must help to express the Recommendation: Should, should not, ought to attitude of speaker. No obligation: don’t have to
Read the example on page 116 and Listen to track 21,then
choose the correct answer. Intonation in questions Yes/ No questions Wh-questions Listen to The Intonation rises track 23 on at the end. The Intonation page falls at the end. 117.Does the To be, do & have intonation Who, Where, rise or fall at When, Which, the end? Why, How Statements as questions Statements Questions Listen to track 26 on page The Intonation The Intonation 118.Choose falls at the end. rises at the end. the correct answer, statement or questions This is the end of Unit 6 Thank you!