This document discusses different types of branding for private and public organizations. It contrasts global digital and corporate branding with local social media and place branding. It also notes that private organizations focus on individual and attitude branding while public organizations utilize crowdsourcing.
This document discusses different types of branding for private and public organizations. It contrasts global digital and corporate branding with local social media and place branding. It also notes that private organizations focus on individual and attitude branding while public organizations utilize crowdsourcing.
This document discusses different types of branding for private and public organizations. It contrasts global digital and corporate branding with local social media and place branding. It also notes that private organizations focus on individual and attitude branding while public organizations utilize crowdsourcing.
This document discusses different types of branding for private and public organizations. It contrasts global digital and corporate branding with local social media and place branding. It also notes that private organizations focus on individual and attitude branding while public organizations utilize crowdsourcing.