Honey Gupta 79

Simreen Hudda 135

Roshni Lalchandani 148
Khyati Nagarsheth 154
Drashti Shah
165
 WHY GREEN MARKETING?

• Resources are limited, so it is important

to use them efficiently without wasting

& meeting organization’s objectives

• Growing interest among the consumers

Green Marketing-Adoption by the Firms

• Opportunities

• Social responsibility

• Governmental pressure
 COMPANY BACKGROUND
• Founded in Sweden in 1943 by 17-year-old Ingvar
Kamprad

• Business Idea

• The company uses online content

• To create a better everyday life for many people

• Inspiring change
 ENVORNMENTAL PERFORMANCE

• Highly publicized scandals in the early 1980s

• Proactive stance on environmental issues
• Adoption of the Natural step framework
• Maximize the impact of resources invested and reduce the energy necessary
to address isolated issues
IKEA'S GREEN MARKETING CAMPAIGN
 STEP CAMPAIGN

https://youtu.be/l9uKWi6h4iw
CLIMATE STARTS AT HOME

https://youtu.be/qA4GQDUgQBc
IKEAS SUSTAINABILITY PRODUCT SCORE CARD
CRITIERIA
 ADVANTAGES

• Helps to attract new segment of customers 

• Offers a unique product positioning
• More product innovations are possible 
• Customer education and engagement 
• Market leaders and influencers 
• Employees feel responsible
 PROBLEMS FACED

• A flawed process 

• Educating the customers 

• Cost 
 FUTURE PLANS

• Use only renewable and recycled materials

• Making more from less

• Engaging customers

• The IKEA sustainability strategy – PEOPLE AND PLANET

POSITIVE

https://www.trueshine.online/blog/ikeas-green-marketing-strategies
 RECOMMENDATIONS 

• Communication- be transparent 

• Recycle ocean plastic 

• Have strong brand identity 

• Invest in social media and content

marketing
 COMPANY BACKGROUND

Founded in 1971 i.e. 48 years ago

Headquarters in Washington, U.S
Present in 31,256 locations
Products
Coffee beverages
Smoothies
Tea
Baked goods
Sandwiches
 GREEN MARKETING INITIATIVES

 Water conservation

 Responsibly grown coffee

 Energy conservation
 GREEN MARKETING INITIATIVES

 Recycling & waste reduction

 Green building

 Ethos water fund

FUTURE PLANS