MARKETING DRIVE FOR

SOLAR VILLAGE SEARCH ENGINE

PRESENTED BY

GROUP 10
ARITRA MITRA (UM18013)

ARPIT KAPOOR (UM18015)

CHARUSMITA TAMRAKAR (UM18021)
PUROJEET SWAIN (UM18036)

SASWATA SAMANTA (UM18062)

 TARGET CUSTOMERS

• We will push the product mostly

among

 Innovators (2.5%)

 Early Adopters (13.5%)

 Early Majority (34%)

• Mostly tech savvy population

• Age group 12-45

 MARKETING STRATEGIES

• Tie ups with private sector for CSR activities

• Lateral Mapping

• Collaboration with popular fast food chains

• Hyperlinks on Government websites

• Tie ups with schools

• Organizing competitions in mall

 MARKETING STRATEGIES (CONT.)

• Putting up a band show in malls

• Tie ups in cybercafe

• Minimalistic advertisement

• By using search engine marketing

• Collaborating with other NGOs

• Leveraging social media

 MARKETING STRATEGIES (CONT.)

• Search engine with efficiency tab

• Social energy awareness related infographics

• Symbiotic relationship

• Using Solar Village Product’s packaging for promotion

• Incentivizing the searches

• Pop-up shops
THANK YOU