Environment

al Debate
Approach
By : Kdrivama

West Sumatra Debaters’ Association

Debate Camp
 Antropology Ecologgy
Nature as centre of living
Human, as centre of living
Antrophos centric

We rules the earth

Nuture is place where
everyone should protect it,
as its supposed to be
An Intro to

Deep Green
Theory
Solution : There’s no alternative but cut consumtions
Nature VS Human : Nature has intrinsic and equal value with human
Examaple : Green New Deal
Responsibility : Same responsibility for all
Sustainable Development
Solutions
50 : 50 approach for
Development vs environment

Human vs Nature
Nature has instrinsic values,
but human interest trump them

Responsibility
Proportional responsibility distribution.
Focus on 1st world states.

Example
Kyoto Protocol and SDGs
Technological Development

1. Solution Let the development continues

Nature only matters as long as

2. Human vs It serves human interest
nature
3 Responsibilit Let things happen naturally
y
Asian Pacific Pact for Clean
4 Example Development
 Air, Forest, Water.. Its common communities.
Tragedy of Sometimes, the utilizing these, make interest among
Commons parties collide. Therefore, it required regulation. It
makes room to debate

Negative implification which often caused by legal

Negative activities.
Externalities It make people/state ask for compensations.
Again, room to debate

We life together in this planet.

Key Principle
Mind your action!
Thanks!
Any comment or questions?

Presented by : Kdrivama

West Sumatra Debaters’ Association

Debate Camp
Strategy Strategy,
Tactics, and
Strategy is how your methods, time,
and resources come into play to fulfil
your company mission and vision.

Execution
Tactics
Illustrate Your Company's
Tactics are the specific methods,
resources, and techniques you will Strategy, Tactics, and Execution
need to accomplish your strategy.

Execution A strategy, a list of tactics, and knowing how to

Execution is how you will employ the
tactics you’ve chosen. It includes
measurable outcomes, such as
timelines and deliverables.
execute them are integral in the attainment of
your company goals. Use the blank framework
on the next page to start filling out your own
strategy, tactics, and execution
 How will you introduce your company to your potential customers? Examples:
A Awareness impressions, click-through rate, visits, and social media metrics.

Where are your potential customers coming from? What channel is driving the most
A Acquisition valuable traffic for your company? Examples: new leads, email subscribers, resource
downloads, support and sales chats.

How will your potential customers try your product or service for the first time? How
A Activation will you make them realize the true value of your product or service? Examples: new
trial signups, product sales, activation after app download.

How many of your customers are you retaining? Why are you losing others? Examples:
R Retention customer acquisition rate and customer churn rate.

How can you increase revenue? What’s your monetization plan? Examples: customer
R Revenue acquisition cost and customer lifetime value.

How can you turn your customers into advocates? What’s your systematic process to
R Referral generate referrals consistently? Examples: Net Promoter Score, referrals, and social
shares.
Problem Solution
What problems are How will you solve
people facing? List their these problems? Write
top 3 frustrations. down a solution for
each problem.
Unique Value Unfair Customer
Proposition Advantage
What separates you Segments
How will you turn an from competitors? What Create 3 to 4 personas
unaware visitor into an makes you ahead of the of the people you can
interested customer? pack? help. Visualize these
Create a clear and people who will turn to
compelling one-liner you for solutions.
message you want to
send across.

Existing High Level Early Adopters

Alternatives Key Metrics Concept Channels What are the specific
How are these problems How will you measure How does your product How will you reach your characteristics of your
solved today? This can the success of your or service fit into the target consumers? early adopters?
be a direct competitor product or service? List grand scheme of Direct marketing, social
to what you are offering the key metrics. things? media, ads,
or the existing ways partnerships — identify
people are employing to the effective ways to
address their problems. reach them.

Cost Structure Revenue Streams

What are the fixed and variable costs to launch your product or What money sources will grow your money? How will you generate
service? Consider the cost at each stage from setting up a website, income? Show a pricing model of your product or service and
hiring employees, production, marketing, and bringing them to include other revenue sources, such as sales and subscription fees.
consumers.
Pirate Funnel
Visualize Your Company's Weak
Points with a Pirate Funnel

The Pirate Funnel is a customer-lifecycle

framework by Dave McClure that shows what
you need to focus on to optimize your
marketing funnel. It is called a Pirate Funnel
because the first letters spell out AAARRR for
Awareness, Acquisition, Activation, Retention,
Referral, and Revenue. Use the blank
framework on the next page to start filling
out your own pirate metrics.
4Ps of Marketing
Position Your Product or Service
with the 4Ps of Marketing

The 4Ps of Marketing illustrates how product,

price, place, and promotion work together
when a product or service is launched to
customers. It is created by Neil Borden in the
1950s to demonstrate the ways companies
use advertising and marketing techniques to
convert potential buyers into actual
customers. Use the blank framework on the
next page to start filling out your own 4Ps of
Marketing.
 Place
Stores
Website
Online Marketplace

Place refers to how and where your

customers will look to see your product
or service. It also considers how you will
deliver the product or service to them.
Will it be in a physical store or online?
What will be the distribution channels?
 1. UX

Product-Market 2.Feature Set

Establish Your Product's Appeal
with a Product-Market Fit Pyramid 3.Value Proposition

Product-Market fit is a concept coined Marc Andreessen

and refers to your start-up being in a good market with a 4.Product-Market Fit
product that can satisfy that market. Finding Product-
Market fit is the difference between struggling to find
customers and having them knocking down your door for
your product. This framework will help you identify target 5.Underserved Needs
customers and their underserved needs and test and
change your key market hypotheses to arrive at product-
market fit. Use the blank framework on the next page to
6.Target Customer
start filling out your own Product-Market Fit Pyramid.
 Identify your target
1 customer
Use market segmentation and create
personas to get a picture of the people you
are targeting. No need to be precise. A
high-level hypothesis is enough to start
testing, and revise as you go.
Know “undeserved” needs
2 What needs do they have that are
adequately met?
Define your value
3 proposition
How you will meet your customers needs
better than your competitors? Of all the
needs you can address with your product,
which ones will you focus on?
State your MVP feature set
4 Build only what is needed to create
enough value for your target customers to
validate the direction of your product.
Make your MVP prototype
5 Create a version of your product to test
your MVP hypotheses with your customers.
Apply user experience principles to receive
feedback and to bring your feature set to
life for your customers.
Test it out to your customers
6 Ensure you are testing with your target
market so feedback received will help
iterate your product in the right direction.
Making your test group answer a survey is
a great way to ensure they possess the
attributes of your target customer.
Marketing Funnel
Know the Stages of the Customer
Journey with a Marketing Funnel

A Marketing Funnel maps your company’s

marketing activities at each stage of the
customer journey. It starts with making your
target audience aware of your solution, then
guiding them through an evaluation process and
finally leading them to make a purchase. The
goal is to create a system, which is measurable
at every level of the journey. Use the blank
framework on the next page to start filling out
your own marketing funnel.
Case Study

THBT Adopting Green New Deal in

The US brings More Harm Than
Good
Bring all your ideas!
You guys have 5 minutes to do brainstorming
TOFU (Top of the Funnel) • Social media post and
Activities that facilitate awarenessMake your target ads
audience aware of the problem you’re addressing • Email marketing
and how you’re solving it • Promotional video
• Press Release

MOFU (Middle of the Funnel) • Discounts

Activities that facilitate evaluationConvert those who • Exclusive offers
are aware into leads • Free trialEvent

BOFU (Bottom of the Funnel) • Demo

Activities that facilitate awarenessMake your target
• Feedback
audience aware of the problem you’re addressing • Success stories
and how you’re solving it • Comparison sheets
Demographics Buying Roles Goals and Frustrations
(Gender, age, (Decision makers, Responsibilities
marital status, influencers)
employer)

Needs

Buyer's Journey Channels Sources of

(Awareness, (Social media, information
consideration, other digital (Content that
purchase, activities,non- influences Objections
advocacy) digital activities) purchasedecisions)
Free
Resources
Use these free,
recolourable icons and
illustrations in your
Canva design.