A study on the readiness of the

automobile market and factors

shaping the future of electric
vehicles in India
Akshay Project mentor: Prof.
Harish Chaudhary
Indian context
Gaps in Existing research
• Existing research fails to take in
to consideration the impact of
changing
industry regulations
• Ex: Impact of FAME 2 and
more efficient emission free
engines like BS V1
• Little to no mention of the
electronic vehicles
• Government’s current goal
is to boost industrial
production by providing
subsidies
Research objective
To gain insights about the
consumer perception of the
current EV ecosystem in India
and the important external
factors influencing the consumer
behaviour
To study what attributes of the
product are playing a major role
in influencing the customer in the
electronic vehicle adoption
process
Adoption of electric vehicles in india
DMS, IIT Delhi 2
Factors influencing Consumer Behaviour

Regulati Safety
on standards
Financia Maintai
l nence
scheme
s

Features
Social Groups
Knowledge

Environ Trust in
-mental Product
values Inco
Respon
me
sibility
Availabi
-lity
Product
Conseq
life
-uences

Price Environmenta Perceiv

l Concerns ed
impact
Conven
ience

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Motivation for the study

With global warming on the rise there is a dire need to switch to alternate sources
of fossil fuels, transition to electric mobility seems to be the focus point for the
country's government
India witnessed a 167 per cent increase in year on year sales of Electric cars
however the total cars sold were just 3.2 K, the total overall electric vehicles sold
were 760 K (630 K of which were 3 wheelers)
How India Is Getting Ready For Electric Vehicles?
It is anticipated that the EV market will grow at a robust CAGR of 43.13%

Lagging overall EV infrastructure. Currently, there are only 150 charging stations in India but
installation of charging infrastructure is projected to grow at a CAGR of 42.38%

To see the impact of changes in the industrial landscape related to import duties, subsidies
and the regulations brought in by the government for Electronic vehicle manufacturing an

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Methodology
Framework Secondary and primary research will be carried out in order to find the variables involved
in the experiment and to gain some knowledge of the EV ecosystem. The
Independent and dependent
Sampling methodology used will be Convenience Sampling (Non probability sampling)
variables, based on existing
research

An exhaustive questionnaire will be prepared for the relevant consumer base and will be
Survey floated to the consumers through different mediums like emails, WhatsApp and
Questions to assess each factor Text messages. Expected Sample size is 150-200
of the framework

The outcome of the survey will be analysed using the tools like SPSS. Factor analysis
Analysis will be performed in order to minimise the data and to find the important factors
Developing inferences

The findings of the analysis of the survey will be reported, recommendations and
Reporting meaningful take-aways from the research will be compiled and presented
Reporting the findings of the
analysis
performed

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Thank You
References
• Is India Ready For The First Generation Of Electric Vehicles?
https://inc42.com/features/is-india-ready-for-the-first-generation-of-electric-vehicles/
• Is India's automotive industry ready for an EV makeover?
https://economictimes.indiatimes.com/industry/auto/auto-news/is-indias-automotive-indu
stry-ready-for-an-ev-makeover/articleshow/70005695.cms?from=mdr
• A Study of Buying Decision Influencers for Passenger Car Segment in New Delhi
https://www.ijbmi.org/papers/Vol(2)12/Version-1/H021201064071.pdf
• Key Factors Influencing Consumers’ Purchase of Electric Vehicles
https://www.mdpi.com/2071-1050/11/14/3863/pdf
• Consumer Behavior and the Plug-In Electric Vehicle Purchase Decision Process:
A Research Synthesis
https://seeds.lbl.gov/wp-content/uploads/sites
/29/2018/02/Consumer-Behavior-and-the-Plug-In-Electric-Vehicle-Purchase-decision-Proces
s_A-Research-Synthesis.pdf
• CUSTOMER BUYING INTENTION TOWARDS ELECTRIC VEHICLE IN INDIA
http://iaeme.com/MasterAdmin/UploadFolder/IJMET_10_05_041/IJMET_10_05_041.pdf
• Consumer Behavior and the Plug-In Electric Vehicle Purchase Decision Process
https://www.semanticscholar.
org/paper/Consumer-Behavior-and-the-Plug-In-Electric-Vehicle-Taylor-Fujita/abdd05108c51
7db6b9270927c7f6d2a7aeae4515 DMS, IIT Delhi 7
References
• Factors influencing consumer behaviour for buying luxury cars
https://www.researchgate.net/publication/325100648_Factors_influencing_consumer_beha
viour_for_buying_luxury_cars
• Consumer Buying Behaviour of Cars in India - A Survey
https://www.researchgate.net/publication/327070602_Consumer_Buying_Behaviour_of_Ca
rs_in_India_-_A_Survey

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