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  • Consumer Behaviour

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    sandeep arya
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    Consumer behavior explains what products and brands consumers buy, why and when they buy them, where they shop, how often they make purchases and use products, how they evaluate items after buying them, and whether they remain loyal customers. It is studied by marketers to understand these key aspects of purchasing decisions and habits.

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    Consumer behavior explains what products and brands consumers buy, why and when they buy them, where they shop, how often they make purchases and use products, how they evaluate items after buying them, and whether they remain loyal customers. It is studied by marketers to understand these key aspects of purchasing decisions and habits.

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    © All Rights Reserved
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    8 views1 page

    Consumer Behaviour

    Uploaded by

    sandeep arya
    Consumer behavior explains what products and brands consumers buy, why and when they buy them, where they shop, how often they make purchases and use products, how they evaluate items after buying them, and whether they remain loyal customers. It is studied by marketers to understand these key aspects of purchasing decisions and habits.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 1

    Consumer Behaviour and

    Marketing
    • Consumer behaviour explains
    • What products and brands consumer buy
    • Why they buy them
    • When they buy them
    • Where they buy them
    • How often they buy them
    • How often they use them
    • How they evaluate them after purchase
    • Whether or not they buy them repeatedly

    1 Consumer Behaviour

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