STRENGTHS -

 Exceptional Growth
 Large Production
Capacity
s WEAKNESS -
 Lawsuits W
 Operational Cost
 Portfolio Expansion
SWOT

 Market Leader
 Brand Recall & Equity
 Best Quality ANALYSIS

O T
OPPORTUNITIES – THREATS –
 Per Capita Milk  Increasing Competition
Consumption  Negative Media Coverage
 International Markets
 Chocolate Productions
 INTRODUCTION GROWTH MATURITY DECLINE

SALES

TIME
 MARKET GROWTH
LOW HIGH

HIGH
MARKET SHARE
LOW