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Presenting Your Paper

... In The Best Light

Powerful
Professional
Presentations
Glen H. Besterfield
Besterfield, Mech. Eng. 1
Outline
 C.O.D.
 Marketing Essentials
 Basic Ingredients
 Knowledge Wins
 Formats & Slides
 Physical Things
 Room Arrangement
 Image & Stage Presence
 Punch Line & Quotes
 Questions & Answers

Besterfield, Mech. Eng. 2


A Good Talk Is C.O.D.

 Content
 Organization
 Delivery

Besterfield, Mech. Eng. 3


Marketing Essentials

 Know Your Product


 Know Your Customer
 Identify How Product Meets Client Needs
 Match Product With Client Resources
 Develop Professional Sales Presentation

Besterfield, Mech. Eng. 4


Basic Ingredients In A
Powerful Professional
Presentation
 Knowledge
 Format
 Physical Things
 Image
 Stage Techniques

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Knowledge Wins
 Research Your Material
 Exceed Your Requirements
 Organize Your Presentation
 Condense Your Material
 Study It! Talk It! Dream It!
 Practice! Practice! Practice!
 Get A Critique

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A Format That Flows
 Title Page
 Outline
 Introduction - Why ?
 Body / Main Points
 Methodology
 Procedure
 Results
 Conclusions And/Or Recommendations
 Wrap Up Or Summary
 Punch Line

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A Simplified Format

 Tell ‘Em What You’re Gonna Tell ‘Em


 Tell ‘Em
 Tell ‘Em What You Told ‘Em

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Slide Preparation
 Four To Five Main Points
 Figures, Tables, Illustrations
 One Per Point & Vice Versus
 Audience Understands In 30 Secs.
 1 Minute Per Slide
 One Idea Per Slide
 Visual Standard
 Dark Background, Light Lines ???
 Six Words Per Line, Six Lines Per Visual

Besterfield, Mech. Eng. 9


Physical Things Count
 Room Arrangement
 Lighting
 Temperature
 Microphone & PA System
 Projector
 Visual Aids
 Distractions

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Room Arrangement

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Room Arrangement

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Image Can Help Or Hurt
 Professional Dress
 Conservative Business Office Dress
 Shoes Clean & Shined
 Current Hairstyle, Etc.
 Neatly Trimmed, Cut Or Styled
 Introduction Of YOU
 Confident, Competent Impression
 Speak Slowly & Distinctly
 No Slang Or Regionalisms
 Smooth, Prepared, Erudite
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You Never Get A
Second Chance

To Make A First
Impression

Besterfield, Mech. Eng. 14


Stage Techniques Pay Off
 Voice
 Gestures
 Body Movements
 Eye Contact
 ENERGY !
 Like It Or Not
 You’re An Actor On Stage

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Stage Presence

Weakling Orator Gripper

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Points To Ponder
 Know Your Material
 Use Flowing Format
 Set The Stage
 Make Image A Plus
 Be A TV - Not A Radio

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Punch Line
 Think About It !
 Plan It !
 Do It !

Promotable People Present


Powerful Professional
Presentations

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Quotations

 For & To Audience


 About Speaker & Topic
 Quote Is A Metaphor

“The key is not the “will to win”


... everybody has that.
It is the will to prepare to win that
is important. Bobby Knight

Besterfield, Mech. Eng. 19


Questions & Answers
 Listen & Repeat
 Paraphrase
 “Starter” Questions
 Feed Audience
 Respect To Audience
 Know Audience
 Sir, Dr., Ms. Jones
 Don’t Humiliate
 “Good Question”
 Answer To All

Blackout
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Questions & Answers

 Take Control
 Relate To Orators Show
Stealer
 Admit Weakness
 Use Final Slides
 NO ENEMIES !!!!!!
 Approach People
 Mediator Is Best Friend
Disrupter

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Final Slide
 Descriptive
 Answers 90% Of Questions
 Drawing
 Picture
 Name On Slide, Dept., Etc
 Quote ????

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