Corporate

Strategy
Summer’2018
EMBA, BRAC University
SL
LIST OF TOPICS Chapter
1
What is Strategy and Why Is It Important? Chapter: 1
2
Leading the Process of Crafting and Executing Strategy Chapter: 2
3
Evaluating a Company’s External Environment Chapter: 3
4
Evaluating a Company’s Resources and Competitive Position Chapter: 4
5
The Five Generic Competitive Strategies: Which One to Employ? Chapter: 5
6
Diversification: Strategies for Managing a Group of Business Chapter: 8
7 Managing Internal Operations: Actions That Promote Good Strategy Chapter: 11
Execution
8
Case 3: Whole Foods Market in 2014: Vision, Core Values, and Strategy C-11
9 Case 17: Tesla Motors’ Strategy to Revolutionize the Global Automotive
Industry C-245
10
Case 22: The Walt Disney Company: Its Diversification Strategy in 2014 C-319
11
Case 20: Robin Hood C-335
12 Case 26:Detecting Unethical Practices at Supplier Factories: The
Monitoring and Compliance C-462 / 2009ed
Class TOPIC Chapters Remarks
Lecture1 Well Come & Sharing Course Outline    
 
Lecture 2 Quiz 1
  What is Strategy and Why Is It Important?
Charting a Company’s Direction: Its Vision, Mission, Objectives, and
Strategy Chapter 1 &2
 
Lecture 3 Quiz 2
  Evaluating a Company’s External Environment
Evaluating a Company’s Resources and Competitive Position Chapter 3&4

Lecture 4 Group
  Case 3: Whole Foods Market in 2014: Vision, Core Values, and Strategy C-11
 
Lecture 5 Quiz 3
  The Five Generic Competitive Strategies: Which One to Employ? Chapter 5
Lecture 6 Group
  Case 17: Tesla Motors’ Strategy to Revolutionize the Global Automotive Industry
  C-245

Lecture 7 Mid Term Exam Up to L6 2 Hours. 40

  Marks
Lecture 8  
  Corporate Strategy Diversification and the Multibusiness Company
Chapter 8
 
Lecture 9 Quiz 4
  Managing Internal Operations: Actions That Promote Good Strategy Execution Chapter 11
Lecture 10 Group
  Case 22: The Walt Disney Company: Its Diversification Strategy in 2014
  C-319

Lecture 11 Group
  Case 23: Robin Hood C-335
Lecture 12 Case 26:Detecting Unethical Practices at Supplier Factories: The Monitoring and Group / 2009
  Compliance C-462 Edition
Lecture 13 Final Exam Comprehensiv
  e
Lecture 14 Contingency
     
Lecture 15     Contingency
Text Book
Crafting & Executing Strategy: The Quest
for Competitive Advantage: Concepts and
Cases

by Arthur Thompson, John Gamble, A. J.

Strickland
2016 Edition