Strategic analysis

What is it again???
How to create a
strategy?
Several questions to consider:
• Who are we?
• Strategic purpose: goals, mission, vision (Lecture 1)
• How we approach strategy (Lecture 2)
• Who develops strategy (Lecture 3)
• Where are we?
• Environment (Lecture 4)
• Where do we want to go?
• Strategic choices (Lectures 6, 7, 8)
• What do we need for that?
• Strategic capabilities (Lecture 5)
• Strategy implementation and execution (Lectures 9,
10, 11)
Strategic analysis: Connecting the elements
How to make it happen? Who develops and executes
strategy?

Implementation

Where are we? Where do we want to go?

External Strategic Internal

environmen choices environment
t
What do we need?
What do we have?
Strategic
Who are we?
What do we want to achieve?
purpose
 Strategic analysis: Key terms and tools
Strategic decision making, TOWS matrix

Implementation
Ansoff matrix
PESTEL (macro factors) (corporate Porter’s generic strategies, Bowman’s strategy
Porter’s 5 forces (industry strategies, scope of clock (business strategy: nature and scope of
factors) business) competition)
SWOT External Strategic Internal
environment choices environment

Value Chain (identifying

capabilities)
Strategic VRIO (evaluating capabilities;
purpose defining sources of competitive
Mission, vision, values, objectives
advantage)
SWOT
 Strategic analysis: Topics and lectures
Change management (Lecture 9), Strategic decision making (Lecture 10)*,
Implementation and execution (Lecture 11)

Implementation

Corporate strategies (Lecture 7),

Environment (Lecture 4) Business strategies (Lecture 6)
International strategy (Lecture 8)

External Strategic Internal

environment choices environmen
t
Strategic capabilities (Lecture 5)

Strategic
Introduction to strategy (Lecture 1), purpose * - relevant for all stages
Strategy process (Lecture 2)*, Strategists (Lecture 3)*, of strategic analysis