COMPARITIVE ANALYSIS BETWEEN

BRITANNIA AND PARLE

Submitted in partial fulfillment of the requirement of
Graduate Diploma In International Business[GDIB]
Jaganath Institute Of Management Sciences, Delhi
FACULTY SUPERVISOR:
Ms. Sunita Dahiya SUBMITTED BY:
Neha Vij
Cherry Chopra
Muskan Maheshwari
Varnita dhingra
Raina
Kavita
Shirish
 INTRODUCTION
 BAKERY INDUSTRY OF INDIA
BAKING- 1.It is the technique of prolonged cooking of
food.
2.Used for the preparation of breads, cakes etc..

BAKING INDUSTRY IN INDIA IS THE

LARGEST OF THE FOOD INDUSTRY.

MARKET POTENTIAL-1.Per capital consumption

high-Maharashtra and West Bengal.
2. 55% of biscuits are consumed by rural sector.
3. No marketing problem.
 INDIA BISCUITS INDUSTRY
1. India biscuit industry is the largest among all the food
industry's.
2. Turnover around Rs.3000 crores.
3. India is known to be the second largest manufacturer of
biscuits the first being USA.
4. It classified under two sectors: organized and unorganized.
 PRODUCT,OPERATION AND TECHNOLOGY
PRODUCT-Baking is a low technology business.
OPERATION-Bakers collect the material than bake,
package and distribute goods.
TECHNOLOGY-Companies include interstate bakeries
and
flowers food.
 COMPANY PROFILE OF BRITANNIA
 In 1892,a biscuit started in KOLKATA with an initial
investment of Rs.295.
 Britannia mechanized its operations and become 1st
company of SUEZ CANAL to use imported gas ovens.
 It was equally recognized for its innovative approach to
product and marketing.
 Britannia is India’s largest biscuit firm, with an
estimated 38% market share.
 Its fame largely acknowledged through the colourful
britannia logos such as Virendra Sehwag and Rahul
Dravid wear on their bats.
 BRITANNIA BUSINESS
 DAIRY PRODUCT
1.Dairy products contribute close to 10% to
Britannia’s revenue.
2.In 2000-01,britannia’s market dairy
products and its dairy portfolio grew at
47% and 30% in 2001-02.
 BISCUITS
1.Brand names of biscuits include tiger,50-
50,treat,nice and many more.
2.Tiger, the mass market brand, realized $150.75
million in sales including exports .
 Company profile of parle
 Parle products are India’s largest manufacture of biscuits and
confectionery.

 It symbolizes quality, nutrition and great taste.

 Parle company have 40% share – biscuit market and 15%share – total
confectionery.

 Company have open work culture. Group lunches and out station team
building and mutual understanding are a part of work culture.

–
 Parle has its plant in PATLANGA for packaging of
its beverages products.
 The plant relies on diesel generator (DG).
 Due to reliability on DG ,Parle foods bear-
1. High operation cost
2. Inefficiency in production
 Various units –mother units (5)
-contact manufacturing units(31)
 RESEARCH METHODOLOGY
 Research methodology comprises defining the problem of
collecting, organizing and evaluating data , making
deductions , reaching conclusions and suggesting solutions.

 Research objective -1) price stratiges

2) promotional technique
3) customer services
4) quality
5) innovative products
 Research design -Explorative research design.
 Data sources - Primary source
- secondary source
 Limitations of the study
1. Less time
2 . Unwillingness of the respondents
 DATA ANALYSIS AND
INTERPRETATIONS
 COMPARITIVE ANALYSIS BETWEEN
BRITANNIA & PARLE ON THE BASIS OF
CONSUMER’S PREFERNCE?

BRANDS PREFERNCE

Britannia
Parle Britannia 33%
Frontier Parle 28%
Priya Gold
Frontier 17%
Others
Priya Gold 15%
Others 7%

 Britannia products are more preferred by the customers

 COMPARITIVE ANALYSIS BETWEEN
BRITANNIA AND PARLE ON THE
BASIS OF VALUE FOR MONEY?
5
5 point Rating scale

3 Britania BRANDS RATING

2 Parle Britannia 3.50

1
Parle 3.46
0
Brands

 Both brands i.e. Britannia and Parle give nearly

equal value for money to consumers.
 COMPARITIVE ANALYSIS BETWEEN
BRITANNIA AND PARLE ON THE BASIS OF
PACKAGING?

5
BRANDS RATING
5 point Rating scale

3 Britania
Britannia 3.58
2 parle

1 Parle 3.27

0
Brands

The packaging of Britannia is more liked by the

consumers than of Parle.
 COMPARITIVE ANALYSIS BETWEEN
BRITANNIA AND PARLE ON THE BASIS OF
QUALITY?

5 BRANDS RATING
5 point Rating scale.

3 Britania Britannia 3.42

2 Parle

0 Parle 3.24

Brands

 Quality wise consumers prefer Britannia more than

Parle.
 COMPARITIVE ANALYSIS BETWEEN
BRITANIA AND PARLE ON THE BASIS OF
VARIETY?

5 BRANDS RATING
5 point Rating scale

3 Britania
Britannia 3.64
2 Parle

0 Parle 3.26

Brands

. On the basis of variety, Britannia gives more variety to

consumers than Parle.
 CONCLUSION
 Britannia products are more preferred by consumers
than Parle products.
 Both brands i.e. Britannia and Parle give nearly equal
value for money to consumers.
 The packaging of Britannia is more liked by the
consumers than of Parle.
 Quality wise consumers prefer Britannia more than
Parle.
 Britannia gives more variety to consumers than Parle.
 RECOMMENDATIONS
 Parle should try to improve the quality of its
products.
 Packaging of Britannia is liked by people so Parle
should focus on its packaging.
 Parle should also focus on variety.
 BIBLIOGRAPHY
 www.bakerybazar.com
 Wikipedia.com/baking.html
 http://www.bsimagazine.com/company.asp