ZIMCORE HUBS PRESENTS

Design Thinking
Approach
Overview and Toolkit
What We'll
Discuss
TOPIC OUTLINE

What is Design Thinking?

Rationale
Practical Applications
Tools
About ZimCore Hubs
Meet Our Team

ZIMCORE HUBS | DESIGN THINKING

Before we
begin
HOW DO YOU APPROACH
PROBLEMS?
Presentations are communication tools that can be used
as demonstrations, lectures, speeches, reports, and
more. Most of the time, they’re presented before an
audience. It serves a variety of purposes, making them
powerful tools for convincing and teaching.

ZIMCORE HUBS | DESIGN THINKING

 PONDER ON THIS

W E C AN' T S OLVE
PR OBLEMS BY U S ING THE
S AME K IND O F THINK IN G
WE U S ED WH EN WE
C REATED TH EM.
- ALBERT EINSTEIN
What is Presentations are communication tools that can be used
as demonstrations, lectures, speeches, reports, and

Design
more. Most of the time, they’re presented before an
audience. It serves a variety of purposes, making them
powerful tools for convincing and teaching.

Thinking?
IDEATE, PROTOTYPE,
TEST, REPEAT
 FAIL FAST,
FAIL FORWARD
Presentations are
communication tools
that can be used as
demonstrations.
 THE DES IG N TH IN K ING
AP PR OACH

EMPATHIZ DEFINE IDEATE TRIAL AND

E WITH THE SOLUTION TEST
THE PROBLEM
Presentations are S are
Presentations Presentations are
CUSTOME
Presentations are
communication tools communication tools communication tools
used for different used for different used for different
R tools
communication
purposes. purposes. purposes.
used for different
purposes.

ZIMCORE HUBS | DESIGN THINKING

COMPANIES USING
DESIGN THINKING
APPROACH

82%
Presentations are communication
tools that can be used as
demonstrations, lectures, speeches,
reports, and more.
 90% 10%
Companies use design thinking Companies that don't

ZIMCORE HUBS | DESIGN THINKING

Design
thinking is not
solely for
designers.

IT'S A PROCESS EVEN THE MOST

TRADITIONAL THINKERS CAN A DOPT.

ZIMCORE HUBS | DESIGN THINKING

 Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more. Most of the
time, they’re presented before an audience. It serves a variety of
purposes, making them powerful tools for convincing and teaching.

ZIMCORE HUBS | DESIGN THINKING

FROM THEORY TO PRACTICE

Practical
Applications
HOW TO USE DESIGN THINKING

ZIMCORE HUBS | DESIGN THINKING

Start with
WHO ARE YOU DESIGNING FOR?
Presentations are tools that can be used for different

questions.
purposes.

WHAT IS THE DESIGN PROB LEM?

Presentations are tools that can be used for different
purposes.

WHAT RESOURC ES DO YOU HAVE?

Presentations are tools that can be used for different
purposes.

ZIMCORE HUBS | DESIGN THINKING

Defining the Problem
TAKE IT FROM YOUR CUSTOMERS.

WHAT CUSTOMERS SA Y HOW CUSTOMERS B EHAVE

Presentations are communication tools that can Presentations are communication tools that can
be used as demonstrations, lectures, speeches, be used as demonstrations, lectures, speeches,
reports, and more. reports, and more.

ZIMCORE HUBS | DESIGN THINKING

 S O ME TO OLS

CUSTOMER EMPATHY MAPS VALUE CHAIN STORYBOARD

JOURNEY Presentations are ANALYSIS CREATION
MAPPING communication tools Presentations are Presentations are
that can be used as communication tools communication tools
Presentations are
demonstrations, that can be used as that can be used as
communication tools
lectures, speeches, demonstrations, demonstrations,
that can be used as
reports, and more. lectures, speeches, lectures, speeches,
demonstrations,
lectures, speeches, reports, and more. reports, and more.
reports, and more.

ZIMCORE HUBS | DESIGN THINKING

 IDEATIO N P HAS E

AVOID AIM FOR ENCOURAGE

JUDGMENTS QUALITY, NOT WILD IDEAS
Presentations are tools QUANTITY
Presentations are tools Presentations are tools
that can be used for that can be used for that can be used for
different purposes. different purposes. different purposes.
 Helpful Tips
TECHNIQUES TO UNLEASH CREATIVITY

Breathing and Centering Mind Expansion Creating Thought Clouds

ZIMCORE HUBS | DESIGN THINKING

 SHORTEST TIME
Presentations are communication tools that can be used
as demonstrations, lectures, speeches, reports, and
more.

Rapid LEAST COST

Presentations are communication tools that can be used

Prototyping as demonstrations, lectures, speeches, reports, and

more.

SIMPLEST MODEL
Presentations are communication tools that can be used
as demonstrations, lectures, speeches, reports, and
more.

ZIMCORE HUBS | DESIGN THINKING

 50% 80%
INCREASE IN ACCURA CY WITH REDUCTION IN REQUESTS
PROTOTYPES FOR CLARIFICATION

ZIMCORE HUBS | DESIGN THINKING

 Our Design Innovation Story
ZIMCORE HUBS THROUGH THE YEARS

THE EARLY INITIAL RISE TO STUMBLING REINVENTION

YEA RS SUCCESSES MARKET BLOCKS AND GROWTH
Presentations are tools Presentations are tools LEADERSHIP
Presentations are tools Presentations are tools Presentations are tools
that can be used for that can be used for that can be used for that can be used for that can be used for
different purposes. different purposes. different purposes. different purposes. different purposes.

ZIMCORE HUBS | DESIGN THINKING

 THE Z IM CO R E H U BS
S TO RYtools that can be used
Presentations are communication
as demonstrations, lectures, speeches, reports, and more.
40

30
5-Year
Projections
20
GROWTH THROUGH
DESIGN THINKING

10
Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more.

0
Item 1 Item 2 Item 3 Item 4 Item 5
 Meet Our Team
COLLABORATIVE BY DESIGN

STEFFANI HOLIBURT AMARA UZBIEN GRAYSON BELAZZO

Chief Innovation Officer Chief of Design Chief Experience Officer

ZIMCORE HUBS | DESIGN THINKING

 C O NNEC T WITH US

FACEBOOK TWITTER INSTAGRAM

Presentations are tools Presentations are tools Presentations are tools
that can be used for that can be used for that can be used for
different purposes. different purposes. different purposes.

ZIMCORE HUBS | DESIGN THINKING

We'd love to
chat!
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123 456 7890

EMAIL
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