Group 12 presented on Apple Inc.'s history and products. Key points include: Apple was founded in 1976 and launched the Apple I and successful Apple II computer. Steve Jobs was forced out in 1985 but returned in 1997 to lead Apple's turnaround with products like the iMac in 1998. Apple shifted to a digital hub strategy with the iPod in 2001, iPhone in 2007, and iPad in 2010, which became major commercial successes. While Apple faced some failures, they transformed the personal computing and music industries with their innovative products and ecosystem.
Group 12 presented on Apple Inc.'s history and products. Key points include: Apple was founded in 1976 and launched the Apple I and successful Apple II computer. Steve Jobs was forced out in 1985 but returned in 1997 to lead Apple's turnaround with products like the iMac in 1998. Apple shifted to a digital hub strategy with the iPod in 2001, iPhone in 2007, and iPad in 2010, which became major commercial successes. While Apple faced some failures, they transformed the personal computing and music industries with their innovative products and ecosystem.
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Group 12 presented on Apple Inc.'s history and products. Key points include: Apple was founded in 1976 and launched the Apple I and successful Apple II computer. Steve Jobs was forced out in 1985 but returned in 1997 to lead Apple's turnaround with products like the iMac in 1998. Apple shifted to a digital hub strategy with the iPod in 2001, iPhone in 2007, and iPad in 2010, which became major commercial successes. While Apple faced some failures, they transformed the personal computing and music industries with their innovative products and ecosystem.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online from Scribd
Group 12 Divya Priyanka Sinha Gunajit Brahma Jaipal Charan Rajat Shuvra Sen Rohit Bele Sankar Nath Dutta Soham Roy Apple’s History • Founded by Steve Jobs and Steve Wozniak on April fool’s Day, 1976 • First product computer circuit board that was named The Apple I • On 1978 launched an easy to use computer called Apple II.Become industry leader with $1billion sales. • Challenge from IBM and Intel during 1981 • Introduction of Macintosh on 1984 • Faced issues like slow processing speed and lack of compatible software • 62% reduction in net income from 1981 to 1984 • Steve Job was forced out of Apple on 1985 • John Sculley ,a former Pepsi executive was appointed as CEO Steve Jobs and the Apple’s turnaround • Under the leadership of Steve Jobs Apple decided to invest $ 150 million for a five year commitment with Microsoft in developing core products like Microsoft Office, for the Mac • With the introduction of iMac in 1998, Apples’ sales outpaced the industry’s average. The personal Computer Industry • The emergence of ‘Wintel’ computers, Windows OS plus Intel chips, dominated the industry initially. • During 2000 portable PC represented 50% share of global shipment and a new subcategory of Netbooks was launched which drive down the average selling price of portable computers Buyers and Distributors • Home • Small and medium size business • Corporate • Education • Government PC Manufacturers • Top four PC vendors; HP, Dell, Acer and Lenovo accounted for 55% of the worldwide shipments • Acer and Lenovo were emerging market players which entered into PC market through strategic acquisitions • On the other hand China based Lenovo entered into the PC market through acquisition of loss making IBMs PC business Moving beyond the Macintosh • Apple’s shift towards a digital hub strategy was initiated by the debut of the iPod in 2001, followed by the iPhone in 2007 and then the iPad in 2010. The iPod sensation • Ipod set apple on its explosive growth path. The iPod was initially one of many portable digital players based on the mp3 standards • Many analysts also believed that the iPod “HALO” effect had benefited Apple’s Mac business. • Within the iPod product line the Touch was Apple’s premier device. iTunes • By February 2010 it had sold 10 billion songs and featured the World’s largest music catalogue. • Before the advent of iTunes, Apple sold and average of 113000 iPod per quarter. After iTune’s launch iPod sales shot up to 733000 units and exploded thereafter iPhone • Analysts estimated that Apple generated ASP $562 from its iPhone’s while competitor’s ASP on similar handsets ranged between $300 to $400 • AT&T agreed to an unprecedented revenue sharing agreement with Apple, this gave Apple control over iPhones’ distribution, pricing and branding. The first generation of iPhones sold at about 6 million units. App Store • The Apple’s App store was introduced as part of iTunes. 3rd party developers as well as consumers welcomed the launch. The popularity of App Store was stunning. • In about 18 months 4 billion applications had been downloaded by iPhone and iPod touch users worldwide. iPad • The launch of the iPad in 2010 was yet another bold move by Apple to redefine an industry. It was positioned between a Smartphone and a laptop computer. • Apple took a somewhat different approach to the iPad compared to the iPod and the iPhone. Occasional Failures • Apple also dealt with certain failures with living up to the expectations. • One was the Mac Mini, which was an entry- level desktop, but with limited features which resulted in failure. • The other disappointment was Apple TV, which was a set-top box which could not connect with the customers