CONSUMER

PERCEPTION AND
SALES STRATEGY
OF TIMES OF INDIA
N.SAI YASHWANTH
MBA-C
121823603046
INTRODUCTION
 Times of india is an english daily newspaper
 Third largest in india by circulation
 Largest selling english daily in the world
 It is the oldest english paper in india still in
circulation
OBJECTIVES
 To explore customer demands in terms of
price and other elements for magazines
 To meet different people and institutions
and take surveys from newspaper readers
 After that convincing and making awareness
among people for subscriptions
ANALYSIS
 During this internship I met over 400 people
and took surveys
 The people are of different mindset
 Patience was the key
 The main aim was to bring subscribers
RESEARCH METHODOLOGY
 This research is conducted through primary
data
 It is both qualitative and quantitative
 The data has been collected through
interviews
 All the field work is within the city, so it can
vary depending upon places
 The sample size is 150
FINDINGS
 Newspaper and magazines are well
entertained, updated and informative
 The price is satisfactory
 Subscribers need services to be much better
 Subscription schemes may attract new
customers
SUGGESTIONS
 Improvement of services
 A better distribution channel
 Appointment of new staff
CONCLUSION
 During this Summer internship I learnt a lot
at times of india, visakhapatnam.There is
good demand and awareness about TOI
newspaper but many people are not aware of
magazines and there are some service
problems in some areas which need to be
rectified by TOI