Linking sales to CRM :

Customer relationship management is

a term used in sales management that
companies uses to manage and
analyze customer interactions and
improve business relationships with
customers.
CRM helps in following ways:
1. 360 degree customer review.
2. It enhances sales team
performance.
3. CRM focus on maintaining
customer relationships in order to
increase sales and achieve
growth. 4.It helps in creating
highly scalability to suit the
company’s business cards.
Integrate CRM into Sales
process encourages proper
utilization: Some of the
strategies involved:
1. A clear vision: Sales leader
must be
aligned on what they want to achieve
from CRM system and sales process. The
new capabilities for the company should
be illustrated. Senior leaders should
verbally demonstrate their commitment
to system.
 2. A strong sense of urgency:
Reasons why the company invested
in the system and the sales process
should be understood by everyone
in the company, not just the sales
team.
3. Sales planning: CRM software can
give an overview of your projected
sales for a specific period. Such
forecasting data can help you plan
marketing campaigns and prepare
for increase in sales.
4. Pricing and order fulfillment: CRM
helps to ensure accurate pricing and
to capture and track customer
orders, confirms product availability
and order fulfillment.
 5. Track and analyze the sales:
CRM helps the company to track
the database so that they can
calculate the return on lead
investments and marketing
efforts.