1

Organization and technology interventions

Organization
to improve Safe and Ecoand technology
driving interventions
to improve safe and eco driving

P. D. Davis & I. S. Poonaji

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Organization and technology interventions
to improve Safe and Eco driving

Contents
Contents Page
Nestle Global 3
Safety Overview
Nestle USA Private 4
Fleet
Cultural & Risk 5
Mgmt – The Human
Element
Technology & 6- 9
KPI’s, Driver Impact
Using 10-11
Technology to
change driver
behaviour
Poland 12-13
Telematics
Project
Conclusion 14
Q & A Session
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Organization and technology interventions
to improve Safe and Eco driving

Nestle Global Safety

Over-view
• Goal: To Become Industry
Leader in Workplace
Safety & Health
• Global Safe Driving
Program & Committee
• Creating Shared Value
– Responsible Behaviour
– Safe Driving
– Efficient Use Of Fuel
– Care for the Environment
• Global Benchmarking
Platform & Forum
• Global Emphasis
-Technology & Metrics
• Safety KPI Alignment
• Best Practice Sharing
Related to injury & vehicle
collision prevention
• Risk Assessment Priority
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Organization and technology interventions
to improve Safe and Eco driving

Nestlé USA Private Fleet Network

Dekalb,
Streetsboro, Allentown,
Ill.
Oh. Pa.

Mira Loma,–
27
Calif.

McDonough,
Ga.

•15 million US miles

•48 thousand loads
•1.7 billion pounds
•Company & Owner Oprs
•317mi Average length of Haul
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Organization and technology interventions
to improve Safe and Eco driving

Safety Culture & Risk Mgmt. –

“The Human Element”
• Strong Localized Networks
– Safety, Health & Environment
Functions
• Priority Focus & Balance – “Sky can be
the Limit”
– Safety, Family, General Public,
Consumers, Risk Mgmt, Business &
Regulatory Requirements,
Environmental Impacts
– Maximize Potential
• Country Specific Programs
• Defensive & Eco Driver training to
maximize performance
• Internal Audits – Corporate Safety,
Logistics & Zurich
– Developing Self Audit program
• Individual “Risk Indexing”
• Progress & Successes Monitored &
“Published”
• Multi-Faceted & layered Recognition
Programs
• Pro-Active Culture of Risk Identification &
Prevention
• Best In Class & Industry Culture
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Organization and technology interventions
to improve Safe and Eco driving

Technology, KPI’s & Driver

Behavioural Impacts & Results
• Multi-Layered Support Network
– World Head Quarters
– Corporate & Logistics Safety - USA
– Private Fleet Field Operations
– Driver Level
• Regulatory Compliance Embedded
• Virtual Risk Safety Training
– ECO Driving Module – Jan 09
• Technology, Data Metric’s Mgmt
can/does Impact Performance &
Driving Behaviour
• Equipment Specifications
– Aero-Dynamics & Ergonomics Focus
– Smart way Blue Print
• Driver is Key Element to Success
• Safety, Fuel Efficiency &
Environmental Impact Performance &
Metrics
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Organization and technology interventions
to improve Safe and Eco driving

Fleet Safety & Efficiency Performance

MPG Trend Engine Idle % Trend
7.20
7.00 29%
6.80
24%
6.60
6.40 19%
6.20
14%
6.00
5.80 9%

5.60 4%
2006 2007 2008 2006 2007 2008

Accident Frequency OSHA

3.00
3.50
2.50 3.00

2.00 2.50
2.00
1.50
1.50
1.00
1.00
0.50
0.50
0.00 0.00
2005 2006 2007 2008 2005 2006 2007 2008
 12/30
12/23
12/16
12/9
12/2
11/25
11/18
11/11
11/4
10/28
10/21
10/14
Private Fleet MPG Trend 2008

10/7
9/30
9/23
07 Average
9/16
9/9
9/2
8/26
8/19
8/12
Nestle USA

8/5
7/29

YTD 08 Average
7/22
7/15
7/8
7/1
6/24
Organization and technology interventions

6/17
6/10
6/3
5/27
5/20

08 Fleet
5/13
to improve Safe and Eco driving

5/6
4/29
4/22
4/15
4/8
4/1
3/25
3/18
3/11
3/4
2/26
2/19
2/12
2/5
1/29
1/22
1/15
1/8
1/1

7.40
7.30
7.20
7.10
7.00
6.90
6.80
6.70
6.60
6.50
6.40
8
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Organization and technology interventions
to improve Safe and Eco driving

Ne s tle US A Private Fle e t Drive r Turnove r Rate

45%
40% 39%
Trucking Industry
Standard 2008
35% 32% Turnover Rate: 124%
31%
30%
25%
20% 17%
15%
10%
5%
0%
2005 2006 2007 2008
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Organization and technology interventions
to improve Safe and Eco driving

Using Technology to
change driver behavior
• Primary Safety - avoiding the
incident

• Poor Driving Behaviour has an

impact, an important
economical part

• Intervention: significant change

in driver behaviour that clearly
implies safer driving

• Use of innovative solutions -

Telematics
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Organization and technology interventions
to improve Safe and Eco driving

Changing behaviour
• 3 step process

1. Turning an unconscious, risky

habit into a conscious, self-
directed, risky behaviour.

2. Changing a conscious, self-

directed, risky behaviour into
a conscious, safe, self-directed
behaviour.

3. Changing a conscious, safe,

self-directed behaviour into
an unconscious safe habit
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Organization and technology interventions
to improve Safe and Eco driving

Poland Telematic
Project Aims

• The project aimed to

examine whether new
technological advances in
Telematics are actually
able to change driver
behaviour for improving
driving safety and
environment KPI’s.
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Organization and technology interventions
to improve Safe and Eco driving

Poland Telematic – some key results

FUEL ECONOMY L/100KM SWEET SPOT DISTANCE (%) HARSH BREAKING

May 08; 21.8 l per 100 KM May 08; Average 39,1% May 08; Average 5

Sept 08: 18.8l per 100 KM Sept 08: Average 87,9% Sept 08: Average 2

- 14% + 125% - 60%

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Organization and technology interventions
to improve Safe and Eco driving

Conclusion
Facts
• Reduction in fuel costs
• Reduction in emissions
• Safer and more intelligent
driving
• Operational efficiency
• Recognise need for constant
monitoring + sustained training
• Behaviour Change

Assumptions
• Lower vehicle servicing costs
• Longer vehicle-life expectancy
• Improved overall driving
standards
• Improved vehicle security
• Reduction in risk of accidents /
insurance claims