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Behavioral Dimensions of Income

Taxes
Tax Laws Influence Behavior
• Tax laws attempt to motivate taxpayers to pay
the right amount of taxes.
• Tax credit for certain jobs
• R&D credit
• Fuel taxes
• Cigarette taxes
• Deduction for charitable contribution
• Deduction for children
Psychological Theories of
Motivational Strength
• Atkinson’s Theory of Motivational Strength
– MS = f (motive x expectancy x incentives)
• Motive is an individual need for achievement.
– Need for achievement (taking risk)
– Fear of failure (avoiding risk)
• Expectancy is the probability of success.
• Incentive represents the attractiveness (the
reward) of a specific goal.
– Intrinsic vs. extrinsic motives

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