SECRET

THE BUZZ

VIETNAM

18.01.2018
SECRET
Ford Vietnam Empowers The Freestyle Football Championship, Targeting Young Future Consumers
<18.01.2018>
Recently, Ford Vietnam has collaborated with Around the World Team, a leading freestyle football team in Vietnam, to organise "Ford Freestyle
Football Championship” (FFFC). Attended by 39 players of all levels, FFFC showcased the lively spirit of this sporting art next to the sporty Ford
EcoSport. 03 professional freestyle football performers also took up the judging panel of this competition to search for the winner, who will join
the Red Bull Street Style World Finals later on. On behalf of the main sponsor, Mr. Dang Tien Phuong, Ford Vietnam Sales & Marketing Director,
stressed Ford’s  target on attracting young future consumers and its mission of empowering the youth to make influential impacts all over the
world. 

Taking place at AEON Mall, a major shopping mall in Hanoi, the event drew the attendance of hundreds of fans and audience. 16 top-tier media
outlets, including Doanh nhan Saigon Cuoi Tuan, The Thao Van Hoa, and Top Car have covered this content only in three days. As for broadcasting,
FFFC have made its impressive appearance on The Thao TV and VOV TV. On social media, 400 people hit ‘going’ and ‘interested’ for the event. All
event-related posts have been channeled to 6,500 followers of ATW Fanpage and have approximately totaled 2000 positive reactions. The 3-time
championship winner Nguyen Ngoc Phat also shared his achievement to his 4,200 followers and received 200 supportive responses to date.
SECRET

Socials
SECRET

Media
SECRET

Media
SECRET

Reference

Around the World (ATW)

• ATW is a freestyle football team with 6 key

members.

• Founded since 2007, ATW team is one of the

first freestyle football team in Vietnam to win
many global freestyle football championships.