B2B Marketing

Assignment 1
Company: Intel
About the Company

• 1968: Intel was founded by Robert

Noyce and Gordon Moore

• 1971: World’s first Micro

Processor

• Now: Innovation that expands the

reach and promise of computing
 Intel Products
and Services

Intel supplies processors for computer system manufacturers such as Apple,

Lenovo, HP, and Dell.

Intel also manufactures motherboard chipsets, network interface controllers

and integrated circuits, flash memory, graphics chips, embedded processors
and other devices related to communications and computing.
Services offered by Intel to its customers are:

• Product services
• Intel FPGA Support
• Partner support
• Downloads & Drivers
• Warranty
• Customer support
Creating Value to the customers by:

• Quality: Focusing more on quality improvement and continuous improvement

on their products. Intel strives to achieve highest standards of excellence;
do the right things; continuously learn and develop.

• Customer Orientation: The company focuses and listens to the customers

suppliers, and stakeholders; clearly communicates mutual intentions and
expectations; deliver innovative and competitive products and services; and
excel in customer satisfaction.