Sam Higginbottom Institute of

Agriculture, Technology and Sciences

Name: Shubham Pandey

ID: 18MBA017
Subject: BAM-799 (Mercantile Law)
Rahul Bajaj
 About
 Rahul Bajaj was born on 10th June 1938 at Bengal
Residency, British India.
 He is an Indian businessman, industrialist,
politician, Forbes billionaire and a member of the
Indian Parliament. In 2010, Forbes had estimated
his net worth to be US $ 1.1 Billion making him
one of India’s Top 50 richest persons.
 He is the Chairman of Bajaj Auto, a leading Indian
Automobile Manufacturer.
 Bajaj comes from the business house started by a
Rajasthani Marwadi businessman Jamnalal Bajaj.
 Family
 Rahul Bajaj is a son of Rajasthani Businessman
Jamnalal Bajaj who started Bajaj Auto in 1945.
 He has one brother, Shishir Bajaj, with whom there
was a recent business settlement ending the family
dispute.
 He has 3 cousins, Shekhar, Madhur and Niraj
together with whom he controls the Bajaj Group of
companies. He is married to Ruparani and has two
sons Rajiv & Sanjiv who are involved in the
management of his companies and a daughter,
Sunaina Kejriwal who is married to Manish Kejriwal
who heads Temasek India.
 Growing Up
 Rahul Bajaj went to The Cathedral and John
Connon School.
 He graduated from St. Stephen's College in
Delhi in 1958 with an honors degree in
economics.
 He underwent on-the-job training for 4 years
at two of the group companies.
 During that time, he also earned a law degree
in Bombay.
 He is also an alumnus of the prestigious
Harvard Business School in USA.
 Achievements
 For his contribution to Indian industry, he
was awarded the nation's third-highest
civilian honor, the Padma Bhushan, in
2001.
 He was nominated to the Rajya Sabha
from Maharashtra in June 2006 with cross
party support from the NCP, BJP and the
Shiv Sena.
 He was said to be the 20th richest man of
India according to the Forbes India poll on
top 40 richest persons in India.

The Government of India appointed Mr. Bajaj
as the Chairman of the Development Council
for Automobiles and Allied Industries, 1975-77.

In 1975, Mr. Bajaj received the “Man of the
Year” Award from the National Institution of
Quality Assurance.

Mr. Bajaj was selected as Business India's
Businessman of the Year 1985.

In 1988, Mr. Bajaj was felicitated for his
achievements in a public function by the Pune
Municipal Corporation.

Mr. Bajaj was Chairman of Indian Airlines
between 1986-89.
 Bajaj Group - Company Profile
 Bajaj Group is among the top 10 Business
houses in India.
 The Group manufactures and markets a
range of products and services in India and
abroad including 2 and 3-wheelers, home
appliances, lamps, wind energy, special
alloy and stainless steel, castings, cranes,
forgings.
 Its businesses also cover the following
sectors: infrastructure development,
material handling equipment, travel,
general and life insurance and investment
 Bajaj Auto
 The US$ 1.32 Billion worth Bajaj Auto is the main
flagship company of the Bajaj Group which employs
over 20,000 people with a turnover of over US $ 3.20
billion.
 Today, with revenues of $1.5 billion and a market
capitalization of $3 billion, the company sells nearly
2 million vehicles per year in India and other
developing countries in Africa, Latin America, and
Southeast Asia.
 Constant changes in employee management and
training led to reduced costs and improved quality.
For example; it took 22,000 workers to produce 1
million vehicles in 2000, but only half of that number
to make 1.8 million vehicles four years later.
 In addition, Bajaj Auto has consistently invested in
 Obstacles and Survival
 The initiation of Liberalization in India by
the then PM Rajiv Gandhi posed great
challenges for Bajaj Auto. It brought the
threat of cheap imports and FDI from top
companies like Hero Honda. Rahul Bajaj
became famous as the head of the
“Bombay Club”, which opposed this
liberalization.
 The scooter sales dipped drastically, as
people were more interested in
motorcycles and the rival Hero Honda was
an expert in it.
 In 2001, the Indian Economy faced a
However, Bajaj Auto re-invented itself:
 It established a world-class factory in
Chakan.
 It invested aggressively in R&D.
 It came up with Bajaj Pulsar Motorcycle
which is currently a market leader in its
segment.
 Through a technological collaboration with
Kawasaki, BAL improved the variety and
quality of its motorcycles. It also altered its
supply-chain management and outsourced
almost every component used on the
assembly line and relying on just-in-time
 Social Responsibilities
 Throughout Bajaj's career spanning forty
years at BAL, the company's commitment to
corporate social responsibility has remained
constant.
 Bajaj Auto has set up many “Philanthropic
Trusts and Foundations” which support
community and rural development in the
areas where its workers live, through funding
efforts in primary school education,
agriculture, and health care.
 In the last 5 years Bajaj has been delegating
many of his responsibilities to a team of