RIGA THECHNICAL UNIVERSITY

Topic :analysis of construction company (Hindustan construction

company ,HCC)

Prepared By: Karan Jariwala (191AIG013)

 Portfolio of HCC
• Hindustan Construction Company Limited or HCC Limited is a public-private
company headquartered in Mumbai, India whose businesses span the sectors of
Engineering & Construction, Real Estate, Infrastructure, Urban development &
Management. The HCC group of companies comprises HCC Ltd.
• Founded by Industrialist Seth Walchand Hirachand in 1926, HCC Ltd. executes
large-scale civil engineering and infrastructure projects such as hydel
power plants, nuclear power
plants, expressways and highways, tunnels and bridges. HCC currently serves the
infrastructure sectors of transportation, power and water. HCC was the first
construction company in India to be certified for ISO 9001, ISO 14001 and  for its
quality, environmental and occupational health and safety management systems
BOSTON MATRIX
GENRAL ELECTRIC BUSINESS MATRIX
• Grow: invest in this businesses.

• Hold: the potential of this businesses isn’t obvious. That’s not to say investments
won’t be made in this business. However, no investment should be made in this
business until after investment in the “grow”

• Harvest: invest just enough in this business to keep it operating or divest.

PRODUCT LIFE CYCLE CONCEPT
Stage 1: Product Development(Introduction): The new product is
introduced; this is when all of the research and development happens. 

Stage 2: Product Growth: The product is more than an idea or a

prototype. At this stage, the product is manufactured, marketed, and
released. Distribution increases, demand increases, and competition also
increases.
 
Stage 3: Product Maturity: During this stage, the product is widely
available, and there are many competitors in the marketplace. You
market the product to different segments, but more spending on
advertising will have no impact on its demand. 

Stage 4: Product Decline: The product is losing market share, or

becoming obsolete. It is well past its point of highest demand, and the
demand decreases.  
segmentation
it is very important for firms to split their clients (or customers) into different segments,
grouping together those clients with similar characteristics which have similar needs. This
is not simply about size or sectors but more about what services are bought, by whom,
and why. The aim is to identify true clients’ needs, which can be combined together to
identify the best segments on which to focus marketing efforts.

This process is called ‘segmentation’ and will identify the most attractive and profitable
segments and also those with the highest potential for growth.
The Six Stages of the Consumer Buying Process
1 Problem Recognition

Put simply, before a purchase can ever take place, the customer must have a reason
to believe that what they want, where they want to be or how they perceive
themselves or a situation is different from where they actually are. The desire is
different from the reality – this presents a problem for the customer

2 Information Search

Once a problem is recognized, the customer search process begins. They know there
is an issue and they’re looking for a solution.
3 Evaluation of Alternatives
Just because you stand out among the competition doesn’t mean a customer will
absolutely purchase your product or service. In fact, now more than ever,
customers want to be sure they’ve done thorough research prior to making a
purchase. Because of this, even though they may be sure of what they want, they’ll
still want to compare other options to ensure their decision is the right one.

4 Purchase Decision
Somewhat surprisingly, the purchase decision falls near the middle of the six stages
of the consumer buying process. At this point, the customer has explored multiple
options, they understand pricing and payment options and they are deciding
whether to move forward with the purchase or not. That’s right, at this point they
could still decide to walk away
5. Purchase
A need has been created, research has been completed and the customer has
decided to make a purchase. All the stages that lead to a conversion have been
finished. However, this doesn’t mean it’s a sure thing. A consumer could still be
lost. Marketing is just as important during this stage as during the previous.

6. Post-Purchase Evaluation
Just because a purchase has been made, the process has not ended. In fact,
revenues and customer loyalty can be easily lost. After a purchase is made, it’s
inevitable that the customer must decide whether they are satisfied with the
decision that was made or not. They evaluate.
 conclusion
• The HCC vision. Seeing into the future
• · To be a leading construction company in the global market.
• · To become the customers' most preferred choice by attaining excellence in quality and
timely completed value added projects.
• · To continually innovate, develop and adopt state-of-the-art technology in methods and
materials to enhance productivity and cost effectiveness.
• · To continually improve the competence of our people and make them proud to work at
HCC.
• · To identify and mitigate all the environmental impacts arising from our activities and
comply with applicable environmental norms.
• · To develop and adopt eco-friendly concrete technology to reduce one million tons of
greenhouse gas (GHG) emissions in the next 10 years.
• · To contribute to the development of the local community and society at large as a part
of our corporate social responsibility.