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    TCL Multimedia is a Chinese company that manufactures household appliances and telecommunication devices. It has a leading position in China due to its access to cheap labor and logistics for its supply chain. However, when expanding globally, it failed to transfer its competitive advantages and faced higher costs and less control over its supply chain. To succeed internationally, TCL must understand local markets and cultural differences better, improve its products through uniqueness and R&D to remain competitive, and manage risks to maintain its market share.

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    TCL Multimedia is a Chinese company that manufactures household appliances and telecommunication devices. It has a leading position in China due to its access to cheap labor and logistics for its supply chain. However, when expanding globally, it failed to transfer its competitive advantages and faced higher costs and less control over its supply chain. To succeed internationally, TCL must understand local markets and cultural differences better, improve its products through uniqueness and R&D to remain competitive, and manage risks to maintain its market share.

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    20 views5 pages

    Supply Chain Strategy at

    Uploaded by

    trishla
    TCL Multimedia is a Chinese company that manufactures household appliances and telecommunication devices. It has a leading position in China due to its access to cheap labor and logistics for its supply chain. However, when expanding globally, it failed to transfer its competitive advantages and faced higher costs and less control over its supply chain. To succeed internationally, TCL must understand local markets and cultural differences better, improve its products through uniqueness and R&D to remain competitive, and manage risks to maintain its market share.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 5

    Supply Chain Strategy at

    “TCL Multimedia”

    BY:
    Rohan Sharma
    Rohit Nathan Pillai
    Trishla Sharma
    Introduction
    • Headquartered in China
    • Products- Household appliances and
    telecommunication devices
    • Leading position in China
    SWOT

    • S : Cheap labor, logistics and supply chain


    • W: Failed in transferring competitive
    advantage : higher cost; lack of control
    • O: Entry to the global market
    • T: Ability to manage potential risks : reverse
    the loss; maintain the market share
    Cultural Issues
    • Work relationships
    • Decision making in the management
    • Employee related: Job quit, reduced salary.
    Recommendations
    • Learn more about the local market: cultural
    differences and the competitors

    • Improve the competitiveness of the product


    :uniqueness, R&D

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