Importance of Digital

Marketing
Vishakha Bhattacharya
Benefits and Importance of
Digital Marketing in Today’s
Business
 Nowadays, we are getting dependent on the technology to manage almost every aspect of
our life.
 According to the market surveyors, 79% of the population opt for the
online shopping.
 Now every business community is trying to reach the targeted audience through the
online medium.
 Even small businessmen know the importance of digital marketing today and that’s why
they hire professional digital marketers to increase their website traffic.
What is Digital Marketing
What is Digital Marketing?
 Conducting marketing process of products or services through digital technologies,
mobile phones, and display advertising is a part of digital marketing.

 Digital marketing not only involves the Social Media Marketing but also some key
methods like the Search Engine Optimization (SEO), Search Engine Marketing
(SEM), Pay Per Click management (PPC), mobile marketing, email marketing, and
e-commerce marketing.
Importance of Digital Marketing
Today
Importance of Digital Marketing
Today
 Cost Effective

 Impactful Content

 Access to the mobile users

 Better ROI (Return on Investment)

 Higher Conversion

 Web Analytics

 Social Media support

 Customer’s trust

 Compete with your rivals

Benefits of Digital Marketing
 Positive feedback

 Target audience

 More leads

 Business growth

 Cross the limit

 Helps to reputation
Types of Digital Marketing

 Search Engine Optimization (SEO)

 Search Engine Marketing and Pay-Per-Click Advertising.

 Social Media Marketing.

 Content Marketing.

 Affiliate Marketing.

 Influencer Marketing.

 Email Marketing.

 Mobile Marketing
1. Search Engine Optimization
 Search Engine Optimization or SEO refers to the process of growing your online visibility
in non-paid (organic) search engine results. SERPs or search engine results pages appear to
users after they search for a given set of keywords using a search engine like Google or
Bing. Each user receives an individualized results page based on keywords, the user’s
location at the time of searching, and their browsing history

2. Search Engine Optimization

 Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search
engines. With SEM you purchase advertisement space that appears on a user’s SERP. The
most common paid search platform is Google AdWords
3. Social Media Marketing
 Social media marketing (SMM) refers to techniques that target social networks and
applications to spread brand awareness or promote particular products. Social media
marketing campaigns usually center around: Establishing a social media presence on
major platforms.
 Platform Includes Facebook, Instagram, YouTube, LinkedIn etc.

4. Content Marketing
 Content marketing is a digital marketing strategy in which companies create honest,
transparent, and educational content on a consistent basis for an ideal buyer profile.
Typically, the goal is to use the publication and promotion of content to drive organic
website traffic, increase qualified lead generation, and (ultimately) empower the sales team
to close more deals faster.
5. Affiliate Marketing
 Affiliate marketing refers to the process of paying for conversions. Think of it like hiring a
sales person for your product or service. That affiliate earns a commission.

6. Influencer Marketing
 Working with the right influencers can have a multitude of positive effects on your brands
business.

7.  Email Marketing
 The use of email to promote a business’s products and services. Email marketing can make
the customers on your email list aware of new products, discounts, and other services. It
can also be a softer sell to educate your audience on the value of your brand or keep them
engaged between purchases. 
8. Mobile Phone Advertising
 Mobile marketing is a way to promote products or services through mobile devices. With
this strategy, target consumers access location and time-sensitive customized content that
promotes certain products, services, or ideas.
THANK YOU