Principles and

Elements
 Balance
Balance is the distribution of the visual weight of objects, colors, texture, and space.

Physical Balance Visual Balance

Radial Vertical Balance Horizontal Balance

Balance
 Rhythm and Movement
Rhythm: a movement in which some elements recurs regularly.

Movement: is the path the viewer's eye takes through the artwork, often to a focal area.

Regular
Graduated Random
 Proportion and Scale
Proportion refers to the relative size and scale of the various elements in a design.

Scale is the size of one object in relation to the other objects in a design or artwork.

The Golden Ratio is a term used

to describe how elements within
a piece of art can be placed in
the most aesthetically pleasing
way.

Scale
 Emphasis
Emphasis is defined as an area or object within the artwork that draws attention and becomes a focal point.

Placement

Size Color

Focal Point

Line
 Harmony and Unity
Harmony can be described as sameness, the belonging of one thing with another.

Unity is when the elements in a space combine to make a balanced, harmonious complete whole.

Harmony and Unity are

the goal of design When the Elements of
because they make the Design working together
art easy to understand & Principles of Design are
and digest. guiding the Elements,
harmony and unity are
created.