TikTo

A video-sharing social network

k
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WHAT IS THE PURPOSE OF

TIKTOK?
• TikTok is a social networking app where you can
create and post videos
• You can edit the videos using a lot of features
within the app
• A lot of the videos are comedic or created to show
off dance moves
• You can make your page private and share videos
with your friends or make them public.
• The “For You Page” allows you to scroll through all
the public videos on the app and watch content
from various creators
• This app is for entertainment and sharing purposes

Collaborations/Duets
-The app allows you to easily
collaborate with other creators
by “Duetting” their video
-This allows you to record a
video that will play side by side
with an existing video
-You can also recreate videos
done by others and start trends
-Trends are videos that get
recreated by many users and
follow the same
template/idea/song
WHAT ARE THE POPULAR
FEATURES?
Sharing Sounds
-If someone creates a sound on
TikTok, you can either look the
sound up or click on the video
and create a video
-This helps spread trends
-The amount of sounds to
choose from are endless
-Anyone can create new sounds
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For You Page
-The For You Page is a way to
explore the app and see content
from endless creators
-Based on what you like or
watch multiple times, the app
curates a For You Page that
shows you videos towards what
you like, for example, if you like
dog videos, the app will
continue to show you more
videos of dogs
-Creators can gain popularity by
getting discovered on the For
You Page
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WHO IS THE AUDIENCE?

Percent of Users by Age • TikTok is targeted towards a
younger crowd
• Ads for TikTok show up on other
50+
40-49 6%
social media sites such as
14% 0-19
0-19
20-29
Instagram, YouTube, and more,
37%
30-39 which is where their target
30-39
17%
40-49 audience would also go for
50+
entertainment
20-29
26% • People 10-29 years of age take
the majority of those on TikTok
• People young and old enjoy TikTok
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CHARACTERISTICS OF SOCIAL
MEDIA
• TikTok definitely falls under the realm of
social media
• It allows for communication and to see
what your friends are posting and
sharing
• The whole point of the app is to create
content to post on your page and share
with your friends
• You can also send messages and videos
to friends within the app
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WHY SHOULD WE CARE ABOUT

TIKTOK?
• TikTok seems to be the newest trend in social media
• TikTok trends spread to other social apps
• Some used TikTok as a way to share news. For example, people shared
stories of how they got tested for Covid-19 and steps to follow if you test
positive
• TikTok is entertainment but can also be used to share important
information around the world
• There are famous “TikTokers” that have even been on late night TV
shows. For example here is Charli D’Amelio on Jimmy Fallon
https://youtu.be/z3xbnumiS0E
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WHY MIGHT WE ADOPT TIKTOK?

• TikTok is a fun way to connect with others and share videos with
your friends
• You can also use TikTok to find communities such as people who like
the same music, humor, or dancing as you do
• Some teachers and professors are even using TikTok as ways to
submit assignments and connect with their students. Here is an
article on ways to embrace TikTok within the classroom:
TikTok in the Classrom
• TikTok offers a way to see worldwide events and things happening
within other cultures by being able to watch videos from anywhere.
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WHAT ARE THE USES OF

TIKTOK?
Communicate with others

Create your own videos

Learn new dances

Here is a video
Share your content with others created by TikTok
to showcase
various creators
Be entertained by other
creator’s videos and the top
trends of 2019
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WOULD YOU USE IT?

• Yes!
• I downloaded TikTok in October of 2019. I was hesitant at
first, but I kept seeing posts about it and my friends kept
texting me videos from the app. Once I downloaded the
app, I was doubtful. After scrolling on the For You Page
for a while I realized a lot of these videos were hilarious.
• Now I check TikTok almost everyday and love sending
funny videos to my friends. I even try to recreate a few
myself.
• I send my family a lot of TikTok videos that remind me of
them and I love how you can connect with so many
people no matter where they are located.
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BACKGROUND INFO
• TikTok began as the app Musical.ly in 2014.
• It sold to Bytedance in 2017 who combined Musical.ly and its 100 million
users with their own app TikTok. This launched the beginning of TikTok as
we know it today.

Bytedance
Musical.ly is buys Musical.ly TikTok launches
established in and merges it in August of
2014 with its own 2017
app
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REFERENCES

https://www.learningliftoff.com/tiktok-in-the-classroom/

https://www.youtube.com/watch?v=z3xbnumiS0E

https://www.statista.com/statistics/1095196/tiktok-us-a
ge-gender-reach/
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THANK YOU
Thank you for your interest and for viewing my presentation about the social
media app TikTok.
Contact Info:
Madison Weaver
maweave3@asu.edu