Using Social Media

Part One: Introduction to Social

Media

A CIL-NET Teleconference/Webinar
Presented by Michele Martin and Carol Voss
Wednesday, January 13, 2010
3:00-4:40 p.m. EST
 Using Social Media
Part One: Introduction to Social Media
A CIL-NET Teleconference/Webinar
Presented by Michele Martin and Carol Voss
Wednesday, January 13, 2010
3:00-4:40 p.m. EST
 @michelemmartin

I’m Michele
 Objectives
• Identify social media tools, resources, and services, and
determine when these tools are appropriate to apply in
their CIL
• Identify strategies to address organizational culture
issues and changes inherent with social media adoption
and the organization's readiness to implement
• Describe challenges faced with social media strategy
implementation through a case study and relevant
examples
• Describe strategies to build and sustain effective online
communities
We want
questions
!
 The Numbers
50% of adults online have a MySpace
profile

22% of adults online have a Facebook profile

In August 08, 23.7 million people visited

64.7 million upload photos to Flickr

Twitter grew 753% in 2008 to 4.5 million
users
Individuals with disabilities.
..
• Spend twice as much
time online (20 hrs. • More likely to report
vs. 10 hrs) they are more
connected (44% vs.
• More likely to report 38%)
Internet has
improved quality of • More likely to report
life (48% vs. 27%) they are able to reach
out to people with
• More likely to report similar interests (42%
that they are better vs. 30%)
informed (52% vs.
Source: Harris Interactive, 2000
39%)
 Social media helps
people. . .
• Find and share
quality information
• Connect to others
who share their
interests
• Have conversations

• Work
collaboratively
Social media helps organizations.
..

• Listen • Build community

• Participate in online • Raise money
conversations
• Provide inexpensive
• Tell their stories
professional
• Create awareness development
Web 1.0
• One way communication
• Static home pages
• Organizational control
• Minimal multimedia
• Site as destination
• “Push”
Web 2.0
• Conversation
• Dynamic content
• User contributions
• Multimedia-rich
• Outposts on the web
• “Pull”
Social Media is
NOT. . .
Social Media is . . .

Conversations
And . . .

Sharing ideas
& information
And . . .

Working
collaboratively
And . . .

Having a voice
Powered by . . . .
 What
questions do
you have?
How is Social Media Being
Used?
Remember This?

@michelemmartin
“Google Juice!”

This is me!
Listening &
Responding
And More
Listening
Participating
Storytelling
http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
Generating “Buzz”
Calls to Action
Community
Building
Fundraising
Professional
Development
http://www.flickr.com/photos/tojosan/181249465/
Questions?
What are the “Rules?”
Social Media is
NOT. . .

Broadcasting
Social Media IS. . .

Conversation
Social Media is NOT. . .

Your Power
Social Media
is . . .
http://www.flickr.com/photos/lincolnblues/1443915052/

Collaboration
Social Media is
Not. . .
http://www.flickr.com/photos/rtarga/223776150/

Control
Social Media Is. . .

Messy
Social Media is
Not. . .

“Walled
gardens”
Social Media Is. . .

Transparency
Social Media is
Not. . .

Formal
Social Media Is. . .

Informal
 How could
YOU be
using social
media?
http://cilnetsocialmedia.org/wiki/Main_Page
 What’s Next?

•Explore the wiki

•Attend webinar on January 20, 2010.
•Experiment!
Wrap Up and Evaluation

Please complete an evaluation of today’s

program at:

https://vovici.com/wsb.dll/s/12291g41dfb
 Sources

• WeAreMedia.org: The Social Media Starter Kit for

Nonprofits
•http://www.wearemedia.org/
•Social Media for Nonprofits by Primal Media
•http://www.slideshare.net/PrimalMedia/soci
al-media-non-profits
• Support for development of this Webinar/teleconference was
provided by the U.S. Department of Education, Rehabilitation
Services Administration under grant number H132B070002-09.
No official endorsement of the Department of Education should
be inferred. The content of this webinar is licensed under a
Creative Commons Attribution-Non-Commercial-Share-Alike
Unported license. Permission is granted for duplication of any
portion of this PowerPoint presentation, providing that the
following credit is given to the WeAreMedia Project, Michele
Martin and CIL-NET project: Presented as part of the CIL-NET,
a program of the IL NET, an ILRU/NCIL/APRIL National
Training and Technical Assistance Project. Material in this
presentation created by Michele Martin, adapted from work
created by the WeAreMedia Project (www.wearemedia.org/)