MARKETING STRATEGIES:

ITS EFFECT TO THE SALESOF

INABE LIVELIHOOD GROUP
INCORPORATION
Fagyan, M.J.M. T.
Liswid, K.R. A.
Navarra, D.J. M.
Palatan, I.K. T.
Tabcao, J. F.
BACKGROUND OF THE STUDY
 CONCEPTUAL FRAMEWORK

• Theory of Marketing Mix

• Theory of Push and Pull

STATEMENT OF THE PROBLEM

1. What is the level of sales of Inabe Livelihood Group,

Incorporation for the years 2015-2017?

2. What are the marketing mix employed by the Inabe

Livelihood Group, Incorporation?

3. What are the effects of marketing strategies employed

on the sales of Inabe Livelihood Group, Incorporation?

 What is the level of sales of

1
Inabe Livelihood Group,
Incorporation for the years
2015-2017?

STATEM
ENT OF What are the marketing

THE mix employed by the

PROBLE
2 Inabe Livelihood Group,
Incorporation?

M
What are the effects of

3 marketing strategies employed

on the sales of Inabe Livelihood
Group, Incorporation?
PARADIGM OF THE STUDY
Sales performance of
Inabe Livelihood Group,
Incorporation
INPUT

Marketing mix employed

by Inabe Livelihood
Group, Incorporation

Effects of marketing
strategies employed on the
sales of Inabe Livelihood
Group, Incorporation
PARADIGM OF THE STUDY
INPUT
PROCESS
Site visit

Conduct
interview

Data
Analysis
PARADIGM OF THE STUDY
Input Process Output

 Proposed activities that will

enhance the marketing

strategies of Inabe Livelihood

Group, Incorporation
POPULATION AND LOCALE
Thank You!