VIRTUAL FITTING ROOM/A

BY HRITHIKA P MENON
(BFT/18/426) &
FIDHA FATHIMA
(BFT/18/953)
What is AI?

• Artificial intelligence (AI) refers to the simulation of human intelligence

in machines that are programmed to think like humans and mimic their
actions.
• The ideal characteristic of artificial intelligence is its ability to rationalize
and take actions that have the best chance of achieving a specific goal.
Artificial intelligence generally falls under two broad categories: 
Narrow AI: Sometimes referred to as "Weak AI," this kind of
artificial intelligence operates within a limited context and is a simulation
of human intelligence. Narrow AI is often focused on performing a single task
extremely well and while these machines may seem intelligent, they are
operating under far more constraints and limitations than even the most basic
human intelligence. 
 
Artificial General Intelligence (AGI): AGI, sometimes referred to as "Strong
AI," is the kind of artificial intelligence we see in the movies, like the robots
from Westworld or Data from Star Trek: The Next Generation. AGI is a
machine with general intelligence and, much like a human being, it can apply
that intelligence to solve any problem. 
A few examples of Narrow AI include: 
Google search
Image recognition software
Siri, Alexa and other personal assistants
Self-driving cars
IBM's Watson 
HISTORY OF AI

• Year 1943:They proposed a model of artificial neurons.

• Year 1950:  Alan Turing publishes "Computing Machinery and
Intelligence" in which he proposed a test. The test can check the
machine's ability to exhibit intelligent behavior equivalent to human
intelligence, called a Turing test.
• Year 1956: The word "Artificial Intelligence" first adopted by American
Computer scientist John McCarthy at the Dartmouth Conference.
• Year 1966: The researchers emphasized developing algorithms which can
solve mathematical problems, which was named as ELIZA.
• Year 1972: The first intelligent humanoid robot was built in Japan which
was named as WABOT-1.
 Year 1974-1980: AI winter refers to the time period where computer
scientist dealt with a severe shortage of funding from government for AI
researches.
During AI winters, an interest of publicity on artificial intelligence was
decreased.
 Year 1987-1993: The duration between the years 1987 to 1993 was the
second AI Winter duration.
Again Investors and government stopped in funding for AI research as due
to high cost but not efficient result. The expert system such as XCON was
very cost effective.
 Year 1997: In the year 1997, IBM Deep Blue beats world chess champion,
Gary Kasparov, and became the first computer to beat a world chess
champion.

 Year 2002: for the first time, AI entered the home in the form of Roomba, a
vacuum cleaner.

 Year 2006: AI came in the Business world till the year 2006. Companies like
Facebook, Twitter, and Netflix also started using AI.

 Year 2011: In the year 2011, IBM's Watson won jeopardy, a quiz show,
where it had to solve the complex questions as well as riddles. Watson had
proved that it could understand natural language and can solve tricky
questions quickly
 Year 2012: Google has launched an Android app feature "Google now",
which was able to provide information to the user as a prediction.
 Year 2014: In the year 2014, Chatbot "Eugene Goostman" won a
competition in the infamous "Turing test."
 Year 2018: The "Project Debater" from IBM debated on complex topics
with two master debaters and also performed extremely well.
ADVANTAGES OF AI

• Reduction in Human Error

• Takes risks instead of Humans
• Available 24x7
• Helping in Repetitive Jobs
• Digital Assistance
• Faster Decisions
• Daily Applications
• New Inventions
disadvantages OF AI

• High Costs of Creation

• Making Humans Lazy
• Unemployment
• No Emotions
• Lacking Out of Box Thinking
applications OF AI

• Optical character recognition

• Handwriting recognition
• Speech recognition
• Face recognition
• Artificial creativity
• Virtual reality
• Photo and video manipulation
• Game theory and strategic planning
• Computer game bot
applications OF AI

• Robotics
• Bio inspired computing
• Automation
• Artificial life
• ELIZA
• Hybrid intelligent system
• Email spam filtering
• Data mining
 Virtual Fitting room

A virtual dressing room is the online

equivalent of an in-store changing room. It
enables shoppers to try on clothes to check
one or more of size, fit or style, but virtually
rather than physically.
• These are being implemented through online
shopping apps and websites and being
installed in shops.
• Like the mobile phone and the interactive
kiosk, this high-tech Internet marketing
strategy has the potential to transform the
retail experience, with particular relevance
for apparel and fashion.
• Give customers the opportunity to virtually dress their personal avatar,
in a fully interactive 3D Virtual Dressing Room. This dressing solution
allows customers to not just explore size and fit but also to assess
different outfits. Virtual Dressing Room bridges the gap between the
offline and online world.
• They combine technologies from visual computing, fabric simulation and
artificial intelligence to allow for a real time simulation that brings our
Virtual Dressing Room solution to life. Virtual Dressing Room links both
the information generated by the size recommendation and the detailed
body measurements received.
• It is a tool which has created a sense of meaningful relationship between
the retailer and the customer. It records and provides live video feedback. It
has programmed motion sensors that can detect gestures of people.
• The sensors have the ability to recognize even hand movements, making
the selection of outfits, simply a breeze. It enhances the shopping
experience of the customer by being user friendly and saving their time and
energy.
• Researchers say “We found that people only go into a dressing room once
and get undressed once... it’s very hard to get them to go back into the
dressing room a second time.” Sure, there are fitting rooms with call
buttons you can push for sales help, but even such solutions are not the fix
that many are looking for.
• First application WSS developed by Zugara
• Known as fitting room or magic mirror
 advantages

•  These systems give shoppers a sense of physical relationship between the

product and their face.
• Individuals can experiment with a variety of options in video simulation,
• many consumers feel shy about talking about their body shape with
salespeople. An impersonal but complete interaction with the online
mannequin may make shoppers feel more comfortable. 
• If you’ve ever squeezed yourself into a traditional dressing room, you know
they can be uncomfortable and time consuming. That’s why bridging the gap
between a need to see how things fit and an aversion to seeing yourself
bare in a room with poor lighting is starting to take off.
• Save time-More options looked at in lesser time Spend less time folding
clothes and arranging the products after use, not to mention cleaning
the trial room
• Say no to cloth damage-Increase in customer footfall because of the
strategic advantages Maximizing buying by providing your customers
with more variety of options to choose from.
• Increase Revenue-Increased visibility of merchandise Engage more
customers Showroom anywhere around the globe with the least possible
investment.
• Return on Investment-Generate reports that provide insight on buyer
attitude Make informed decisions based on buying pattern of customers
Gather feedback on unique user experience
• Snap shot & compare-Be a part of the new look and feel Enjoy the rush of
dressing up yourself in a virtual dressing room Browse through hundreds of
designs and dressing options in one go Access and purchase your favourite
dress through virtual shopping kiosks from anywhere
• Unique shopping experience-A snap shot of each trial is available to you
can compare the snap shots between trials Helps you make the perfect
choice
• Word of Mouth Marketing-Customers discuss about the new and unique
shopping experience to others in the community
• Customers discuss with friends about the excitement of shopping with the
virtual dressing room
disadvantages

• Texture of the fabric cant be sensed by the consumers.

• Stitch and cut cannot be replicated.
•  Even if retailers could create perfect looking 3D assets in a cost effective
manner, they can’t accurately portray fit as a it will vary according to
each persons body type and factors like bulges, hangs and bunches
cannot be accurately measured.
• Although virtual fitting rooms can be accessed from our homes not all
mobiles, pc’s and connected tv’s may have a depth sensing camera and
hence this limits the reach of virtual fitting rooms.
Some daily life examples of brands
using this feature
 wearIT is a tool which has created a
sense of meaningful relationship
between the retailer and the
customer. It records and provides
live video feedback. It has
programmed motion sensors that
can detect gestures of people. The
sensors have the ability to
recognise even hand movements,
making the selection of outfits,
simply a breeze. It enhances the
shopping experience of the
customer by being user friendly and
saving their time and energy.
WearIT provides a vast audience in
India the confidence of a good
shopping experience
BRAND FOR CASESTUDY : GAP
conclusion

• Clothes are properly aligned according to shoppers movements

• Cloth simulation can be viewed at different angles
• 3D view of the shopper can be seen
THANK YOU