ROLE OF TECHNOLOGY

IN ORGANIZATION
P R E S E N T E D BY G R O U P 9
 INTRODUCTION

• Technology helps businesses maintain

data flow, manage contacts, track
processes and maintain employee records.
Technology makes it possible for
businesses to operate efficiently and
effectively with minimal manpower and
helps to reduce the cost of doing business.

Palad, John Anthony D.

 INTRODUCTION

• Technology helps business operations by

keeping them connected to suppliers,
customers and their sales force. Because
of its ability to streamline operating costs,
technology delivers instant access to
supplies and information, so businesses
are better able to offer affordable pricing
of goods and services without sacrificing
quality.

Palad, John Anthony D.

 INTERNET PRESENCE

• Establishing an Internet presence is necessary

even though your business may not be an
ecommerce type business. It allows current and
potential customers to view your products and
services conveniently online. An Internet present
gives businesses the ability to reach potential
customers worldwide. Certain products or
services may not be in large demand where you
live or establish your business, but people in
other parts of the country or the world may be
searching for exactly what you have to offer.

Palad, John Anthony D.

 ACCOUNTING

• With accounting software, many businesses are

able to handle accounting functions without the
need for a CPA. The technological advances in
accounting software have turned tracking sales,
invoicing, employee records and payroll into
simple tasks with no specialized training required.
Some programs include notifications that alert
the business owner when quarterly taxes and bills
associated with operating costs need to be paid.

Palad, John Anthony D.

 THE USE OF PDAS IN BUSINESS

• Personal Data Assistants (PDAs) have become a

must-have for business operations. These devices
make it possible for salespeople to be in constant
contact with the office while working in the field.
The wireless technology of the PDA means that
business can be conducted from any location in
the world. PDAs offers the ability to make phone
calls, send email and instant text messages, take
still photographs or videos, access the Internet and
obtain information instantly and book flights and
hotel rooms all from a small hand-held device.

Palad, John Anthony D.

 THE FUTURE OF TECHNOLOGY IN
BUSINESS ORGANIZATION
• Contrary to popular belief, the progress of
technology shows no signs of slowing. In fact,
with the advent of the PDA and other high-tech
devices, developers are finding new and very
innovative ways to assimilate these products into
society. A prime example of how technology has
redefined business operations can be seen oni
the use of social networking sites by advertising
on YouTube, Facebook and Twitter.

Palad, John Anthony D.

 IMPACT OF TECHNOLOGY ON
ORGANIZATION DEVELOPMENT PRACTICES

• Although there are several different approaches one

could use to categorize the ways in which technology
has affected organization development practice over
the past decade, the following discussion focuses on
three major areas: quantitative data-based
assessment tools and techniques (e.g., organizational
surveys, 360-degree feedback, selection tests);
management and employee development efforts (e.g.,
career tools, interactive training, self-paced learning);
and communications, connectivity, and teamwork
(e.g., virtual teaming for virtual office space, and the
sharing of information worldwide)

Borilla, Clark Meth S.

 EMPLOYEE AND MANAGEMENT
DEVELOPMENT
• The second area in which technology has affected
the field concerns the use of management and
employee development efforts. Although
individual and organizational learning will always
occur through multiple mediums and it is unlikely
that classroom lectures, laminated cards, binders,
or interactive group experiences will ever go
away completely, the role of technology in
management and employee development has
increased significantly over the past decade.

Borilla, Clark Meth S.

 EMPLOYEE AND MANAGEMENT
DEVELOPMENT
• The use of technology has enabled many new approaches
and applications to individual development. Some of these
include
(a) providing online career management tools;
(b) internal and external job posting worldwide (perhaps
with various functional competency models or even self-
assessments against those competencies required for a
given job);
(c) interactive training and work simulations online that
adapts to the end user’s individual characteristics; and
(d) sophisticated software programs that help practitioners
design learning objectives, link content to objectives, and
develop mastery tests

Borilla, Clark Meth S.

 COMMUNICATIONS, TEAMWORK, AND CONNECTIVITY

• The final area of Organizational Development

practice that has been affected significantly by
technology is the realm of communications,
teamwork, and organizational connectivity.
Although some practitioners might not consider
communications to be part of the application of
Organizational Development , and in some
aspects this might be true, culture and culture
change most certainly are central to
Organizational Development efforts. Clearly,
communications play a key role in this regard.

Borilla, Clark Meth S.

 TECHNOLOGICAL APPLICATIONS OF
ORGANIZATIONAL DEVELOPMENT
• Clearly, the importance and potential impact of
technology on the practice of Organizational
Development cannot be denied. This section
presents an applied case example, based on recent
Organizational Development initiatives, undertaken
in a large and well-known global consumer-
products organization that uses technology to drive
the culture change effort. The case briefly covers
the prior state, the need for change, the role of
technology in enhancing or enabling that change,
and the outcomes or impact of the approach used.

Borilla, Clark Meth S.

 IMPORTANCE OF TECHNOLOGY

1.Technology Helps Improve Communication

• Nowadays, many companies rely on different applications and
software for communicating with others. Several technical aspects
need to be considered before you choose the way of communication
within your organization. For example, if you are looking for instant
feedback, you should go for phone services because they provide
quality voice with consistency as well as feedback. Other ways of
communication include video conferencing, Skype and instant
messaging. Effective communication ensures smooth operations and
in some cases, high level of motivation as well. Employees of the
organization are well-coordinated and informed about the tasks that
they have to perform. Breakdowns in a communication system can
cause multiple problems for the employees, which can be harmful to
the company. Therefore, you should prepare and preoccupy yourself
with contingency plans in case an issue arises in the communication
system of the company.

Mercado, Daniel Oliver D.

 2.Technology Improves Efficiency
• There is no denying the fact technology increases the
efficiency of the company. The advancements in the
world of robotics and applied sciences help
businesses facilitate their customers. Moreover, due
to the emergence of artificial intelligence, companies
can now make better use of technology. For instance,
using chatbots as customer representatives to deal
with customer queries. The implementation of
technology in business saves time and effort
involved in employing human labor and increases
productivity, which is a huge advantage.

Mercado, Daniel Oliver D.

 3.Employees Need Technology to Work Efficiently
• The role of technology in business is expanding at
a breakneck pace. Employees also expect their
supervisors to provide them with the latest
equipment so that they can work effectively as
well as efficiently. Moreover, the most recent
technological equipment enabled the employees
to complete their tasks with better results and
increased productivity successfully.

Mercado, Daniel Oliver D.

 4.Unlimited Supply of Knowledge
• With technology, there is no limit as to what you can
achieve and accomplish. It provides an endless supply
of knowledge and valuable insights. Conducting
research has never been easier because you can
instantly access the websites and search for the things
you are looking for. Having valuable insights puts you in
a better position to deal with your customers. You are
well prepared to meet their demands. Apart from that,
technology helps you keep a close eye on your
competitors. Stay aware of their moves and take
necessary preemptive measures to adopt the latest
market trends.
Mercado, Daniel Oliver D.
 5.Increased Employee Engagement
• Technology is well-known for keeping employees
engaged. It allows them to telecommute to work
and encourages them to collaborate with each other
for sharing files and essential information. In
addition to this, technology also reduces the level of
stress. Workload decreases when the assigned tasks
are completed in the given time. Employees can
also enjoy the flexibility to a certain degree. They
can stay connected to the organization via
smartphones etc. and perform work-related tasks
remotely.
Mercado, Daniel Oliver D.
 6.Technology Increases the Capacity of the
Business
• Technology enables businesses to reach more
customers in less time than usual. This means
they will be able to serve more customers than
before. In addition to this, companies can easily
coordinate with the suppliers when they need
supplies to restore their inventory. The capacity to
communicate and store information increases
with technology, which is a huge advantage for
large corporations.

Mercado, Daniel Oliver D.