BHARAT SANCHAR NIGAM LIMITED

(BSNL)
 BSNL……
 Bharat Sanchar Nigam Limited (known as BSNL, India Communications
Corporation Limited) is a public sector communications company in India

 CEO: Dr. DPS Seth

Year of Start-up: 2000
Area of Operation: Basic, Internet, and cellular services

 It is the India's largest telecommunication company with 25.14% market

share as on December 31, 2007.

 Its headquarters are at Bharat Sanchar Bhawan, Harish Chandra Mathur

Lane, Janpath, New Delhi. It has the status of Mini-ratna - a status
assigned to reputed Public Sector companies in India.

 BSNL is India's oldest and largest Communication Service Provider

(CSP). Currently BSNL has a customer base of 68.5 million (Basic &
Mobile telephony).
 It has footprints throughout India except for the metropolitan cities of
Mumbai and New Delhi which are managed by MTNL .

 As on December 31, 2007 BSNL commanded a customer base of 31.7 million

Wireline, 4.1 million CDMA-WLL and 32.7 million GSM Mobile subscribers.

 BSNL's earnings for the Financial Year ending March 31, 2007 stood at INR
397.15b (US$ 9.67 b) with net profit of INR 78.06b (US$ 1.90 billion).

 Today, BSNL is India's largest Telco and one of the largest Public Sector
Undertaking with estimated market value of $ 100 Billion. The company is
planning an IPO with in 6 months to offload 10 % to public.
 VISION and MISSION
VISION:
To become the largest telecom Service Provider in  Asia.  

MISSION:

 To provide world class State-of-art technology telecom

services to its customers on demand at competitive prices.
 To Provide world class telecom infrastructure in its area of
operation and to contribute to the growth of the country's
economy.
OBJECTIVES  
 
 To be the Lead Telecom Services Provider

 To provide quality and reliable fixed telecom service to our customer and there
by increase customer's confidence

 To provide mobile

To Contribute towards:
 National Plan Target of 500 million subscriber base for India by 2010.

 Broadband customers base of 20 million in India by 2010 as per Broadband

Policy 2004.

 Providing telephone connection in villages as per government policy

 Implementation of Triple play as a regular commercial proposition.

 
 How it began…
 The foundation of Telecom Network in India was laid by the
British sometime in 19th century. The history of BSNL is
linked with the beginning of Telecom in India.

 In 19th century and for almost entire 20th century, the

Telecom in India was operated as a Government of India wing.
Earlier it was part of erstwhile Post & Telegraph Department
(P&T).

 In 1975 the Department of Telecom (DoT) was separated

from P&T. DoT was responsible for running of Telecom
services in entire country until 1985 when Mahanagar
Telephone Nigam Limited (MTNL) was carved out of DoT to
run the telecom services of Delhi and Mumbai.
 It is a well known fact that BSNL was carved out of
Department of Telecom to provide level playing field to
private telecoms.

 Subsequently in 1990s the telecom sector was opened up by

the Government for Private investment, therefore it became
necessary to separate the Government's policy wing from
Operations wing.

 The Government of India corporatised the operations wing of

DoT on October 01, 2000 and named it as Bharat Sanchar
Nigam Limited (BSNL).BSNL operates as a public sector.
ACROSS THE COUNTRY…
MAIN SERVICES PROVIDED
Universal Telecom Sevices : Fixed wireline services & Wireless in Local loop
(WLL) using CDMA Technology called bfone and Tarang respectively.

BSNL Mobile

Pre-paid Mobile

Cellular Mobile Telephone Services : BSNL is major provider of Cellular Mobile

Telephone services using GSM platform under brandname Cellone. Pre-paid
Cellular services of BSNL are know as Excel.

BSNL Broadband
Internet : BSNL is providing internet as dial-up connection (Sancharnet) and
ADSL-Broadband Dataone. BSNL has around 50% marketshare in broadband in
India. BSNL has planned aggressive rollout in broadband for current financial year.

Intelligent Network (IN) : BSNL is providing IN services like tele-voting, toll free
calling, premium calling etc.
 BSNL UNITS
Telecom Circles:
Telecom Circles & Metro districts are responsible for providing service to
thecustomers. There are 24 Telecom Circles and 2 Metro districts.
Specialized Telecom Units
 Data Networks
 National Centre For Electronic Switching
 Technical & Development Circle
 Quality Assurance
Manufacturing Units
 Telecom Factory, Mumbai
 Telecom Factory, Jabalpur
 Telecom Factory, Richhai
 Telecom Factory, Kolkata
Training Institutions
 Advanced Level Telecom Training Centre(ALTTC)
 Bharat Ratna Bhim Rao Ambedkar Institute Of Telecom Training
National Academy of Telecom Finance and Management
Other Units
 Telecom Stores, Telecom Electrical Wing, Telecom Civil Wing
 BSNL BRANDS-renamed in 2008
Service Type Old Name New Name

GSM Prepaid Mobiles Excel BSNL Mobile Prepaid

Landline (Wired) Phones Bfone BSNL Landline

CDMA Wireless Landlines / Tarang BSNL WLL

Mobiles  

GSM Postpaid Mobiles Cellone BSNL Mobile

Postpaid               

Dial-Up Internet SancharNet     BSNL Internet

Broadband Internet Dataone BSNL Broadband

 CHANGES AND GROWTH PLAN

 The shift in demand from voice to data domination, and from wireline to
wireless, has revolutionized the very nature of the network.

 BSNL has already set in place several measures that should enable it to
evolve into a fully integrated multi-operator by 2005

 Consolidation of the network and maintaining high quality of service

comparable to International standards, very important for growth .

 The Network shall be made fully digital. All the technologically obsolete
analog exchanges will be replaced with digital exchange
 PROJECTS RECENTLY IMPLEMENTED/UNDER
DEVELOPMENT

 National Internet Backbone of BSNL

 Voice over IP
 Broadband Services - ADSL & High Speed Internet
 Managed Leased Line Network (MLLN)
 Access Network - LMDS, DLCs, RLC etc.
 Internet Exchange Points - IXP & Internet Data Centers (IDC)
 E-Commerce
 TECHNOLOGY…..

 With the convergence of technologies, catalyzed by the global IT

revolution the world is witnessing change as never before in recorded
history. 

 In the realm of telecommunication, the change and the pace of it are more
pronounced - from basic telephony to voice, video and data services, and 
from bandwidth on demand to virtual private networks,  FRS (Fault Repair
System), DQ (Directory Enquiry), IVRS (Interactive Voice Response
System) and accounting and billing systems are already operational at
BSNL.

 DOTSOFT , an integrated commercial & FRS package being inducted

countrywide, to provide single window convenience.
 Other Services… an

 Telephone Directory on CD ROM and on the internet.

 Infrastructure, technology and expertise for full service

support to e-commerce enterprises.

 To provide digital transmission links up to all SDCAs.

 Digital connectivity shall be made available to all the

exchanges by 2007.

 Long distance communication to facilitate the Internet.

 BSNL…
 Has adopted Pooled Task Interdependence.
 Forces resisting to change can be due

Organizational Culture
 SWOT ANALYSIS
STRENGTH WEAKNESS
All India presence, solid

Overstaffing, poor


infrastructure, huge customer care, legacy

customer base technology

OPPORTUNITY THREAT
Cellular, limited

Reliance, Airtel and
mobility, Internet, and other private companies
voice over Internet
services
Thank you…………..

By- Nidhi
and
Shweta..