Why Every Great

Leader Should Be
A Great Coach

by Andreas von der

Heydt
 Coaching is one of the
most powerful
communication and
leadership instruments,
and is extremely effective
in working with change.
Unfortunately it’s not really
practiced by many
managers and leaders, and
although there are a lot of
different kinds of coaching,
there’s that stereotype in
the corporate world that it
belongs to a more
exclusive domain of top
executives and a few
chosen ones.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
But today there is a need for
coaching of current and future
leaders to be a part of
organizations and assist
executives, managers, and
employees in their personal
and professional
development.
This presentation aims at
assisting managers and leaders
to apply a so-called “coach
approach“ with the objective Andreas von der
to help their employees to Heydt
achieve the results that
matter, to live accordingly to linkedin.com/in/avonderheydt
their values, to develop their Senior Executive, Marketing Expert,
own vision and objectives, Leadership & Executive Coach,
and ultimately to lead a LinkedIn Influencer, Author,
fulfilled life. Speaker
© Andreas von der Heydt – Why Every Great Leader Should Be A Great
Definition And Understanding
Of Successful Coaching

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 “Coaching is a
model, a set
of skills and a
technique
as well as
a relationship and
communication
approach
which aims
at accompanying a
coachee (or client) to
realize his self-
defined wish
for change and
development
.”

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
“Coaching is not about solving
problems in the first place
(although eventually they will
be solved). It´s about actively
listening, asking the client
powerful questions, stimulating
his awareness and curiosity,
helping him to obtain new
perspectives and options,
encouraging the client to find
his own solutions and
answers, supporting
him on his path of
change, challenging
and
re-assuring
him, and helping
him to discover that
he already
possesses all
resources needed.”
© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 Assumptions
Of Successful
Coaching

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 The Coachee is
capable, resourceful,
and already has the
Answers
The coach fully trusts in the
know-how, competencies and
capabilities of the coachee. A
coach may propose a course
of action, but the coachee
himself will need to make
decisions in the end.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
The Coach is
not a Hand-holder.
Instead she´s a
Catalyst
Since the coach assumes that the
coachee is resourceful, capable,
and creative she´s a fan of the
coachee. As a catalyst the coach
is a main piece in the coaching
process by assisting in speeding
up the process of change.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 The Coachee is the one working and
being accountable within the Coaching
Process
The Coach lends a hand by creating a framework
and process for the coachee. Like building a
wooden frame for a painting. However, the
coachee
himself needs to take the brushes in his
hands and needs to start drawing the picture
he´d like to paint of himself and his life.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
The Coach enjoys assisting the Client
in achieving his higher Purpose
The coach loves to live and to display passion,
commitment, and sincere interest for the coachee.
By doing so it´s not only a job for her, but a
mission.
© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 The whole Coaching Process is built
on Trust and Confidentiality
To hold all coaching conversations confidential
certainly is a main criteria for successful
coaching. Trust is also expanded by respectful,
open-minded and honest exchanges among
coach and coachee.
© Andreas von der Heydt – Why Every Great Leader Should Be A Great
Coaching is about
what the Coachee
creates
As such the coachee requires
sufficient space for himself
to think, feel, experiment,
dream, visualize, and to be
able to embrace different
thinking patterns, models of
the
world, and
perspectives to
possibly come up with
new ideas
and/or solutions.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 Characteristics
Of A Successful
Coach

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 A coach understands
that coaching is not just a
form of good
communication with the
coachee/client. Instead
coaching is seen as moving
to a deeper level of human
interaction and connection.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
The coach considers
herself as a peer-to-
peer
communicator, i.e. she´s
not following an
authoritarian
communication style, but
a cooperative communication pattern
concentrating on opportunities and new
ways of thinking and feeling.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 The coach respects being only in charge of
the process and the structure. Not setting
the agenda nor leading the discussions. He
would only take charge, if it were to serve
the client´s agenda; e.g. if the coachee
were getting side-tracked by non-relevant
topics.
© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 Two Key Qualities
Of A Good
Coach
Asking
Powerful
Questions

Active Listening
© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 If the coach asks a Powerful
Question she would phrase an
open- ended question (versus a
yes-no- question) to stimulate
clarity and to receive new insights
by having followed the client´s
lead.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
Active Listening
means that the coach
is very present, asks
questions to clarify
when she has not
fully understood,
listens in
search for direct and
indirect information about
the coachee´s vision,
values, attitudes, and
objectives.
She tries to get the story
behind the words and
demeanor while not thinking
of her own agenda.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 The two techniques
want to invite the
coachee to see his
issue, life, objectives
from different angles
to present new
perspectives and to
possibly arrive at
new conclusions.
The coach could
further elaborate on
it by applying a
reframing statement
(by taking the
original information
of the client and
interpreting it in a
different way).

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 During the first stage of the
coaching process, the
clarification and discovery stage,
the coach might need to assist
the coachee in clarifying his
situation, topic, and desired
outcome by using powerful
questions, reframing, etc.
Coaching goals should be set
and possible actions and timings
should be discussed to keep
the coachee focused during the
whole coaching process.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 An effective coach should also
be emotionally detached from
situations described by the
coachee (in order of not
becoming an active participant
in the coachee´s plot), she
should be honest and
respectfully direct (e.g. if the
coachee were to start kidding
himself), and she should
request the coachee – based
on his agenda - to take care of
certain tasks in order to
forward the coachee´s action
(e.g. asking him to write a
coaching diary that might
include homework,
observations, etc.).

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 A successful coach would
enable the coachee not only to
achieve his originally defined
objective, but in addition
enabling him to put it into a
broader context. She would
have realized the inter-
connectivity and inter-
dependency with other aspects
of the coachee´s life. She would
encourage and induce
transformation.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 Final
Considerations
For Leaders
As Coaches
© Andreas von der Heydt – Why Every Great Leader Should Be A Great
As a leader and
line manager you´re always
wearing multiple hats. You need
to be aware of it and to be clear with your
coachee. As a line manager you´re having
the right – if the situation demands it – to
impose your agenda on the employee. As
coach you are following, however, the
coachee´s agenda. Full stop. You would
need to change your hat and your attitude
in many situations, if you are a more
directive leader and if you were serious
about applying a coach-driven leadership
style.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 Still it´s acceptable, if you possess valuable and relevant
expertise and information which would help the coachee to
accelerate his development process, that you share these with
the coachee even when you are wearing your coach hat. In
such an instance you would act as a "consultant“ and you
would need to ask the coachee for permission in order to be
sure that he really wants to hear it. Be also clear offering it
without any strings attached.
© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 Most importantly, as a coaching-
driven leader you will need to be
able to build trust with your
employee to accept your coaching
leadership style.
Creating a safe and
highly confidential coaching
environment is key. The
coachee must feel respected,
reassured, and
being in good and
trustworthy hands to
talk freely and to
open up.

© Andreas von der Heydt – Why Every Great Leader Should Be A Great
 Coaching is a complex and at the same time very
rewarding exciting communication medium with
specific rules and techniques. It´s built around
mutual respect, listening, asking, clarity, relying fully
upon the coachee´s own resources, opening up
new perspectives, and the absolute willingness to
address challenging conversations and situations.
Coaching assists people to achieve the results
which truly matter living a successful and fulfilled
life.
© Andreas von der Heydt – Why Every Great Leader Should Be A Great
Characteristics Of A Great Coach Who Assists You To Grow
Is an active
listener Is a peer-to-peer
Asks powerful communicator
questions

Is emotionally detached Is a catalyst

from situations

Is only in charge of
Helps to achieve
process & structure
transformation

Is honest and
respectfully direct

Clarifie
s the
situation
and
© Andreas von der Heydt – Why Every Great Leader Should Be A Great
reframes
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 Photo Credits
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