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  • Non Mubaikar Marketing Sample Size - 12: Graduation Stream

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    jatin
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    This document summarizes data from a survey of 12 non-Mumbaikar students at NLDIMSR college in Mumbai. It shows that most students (67%) graduated with an engineering degree and were promoted to the college primarily through Google Adwords (33%). The top reasons for choosing NLDIMSR included it being a top 5 management school in Mumbai and not getting into other top business schools. Most students' family incomes fell between 12-24 lakhs and they took out loans (67%) to attend. The majority of non-local students came from regions like Nagpur, Delhi, and Kolhapur, and had fathers in private sector jobs (56%) while mothers were primarily homemakers (83%).

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    This document summarizes data from a survey of 12 non-Mumbaikar students at NLDIMSR college in Mumbai. It shows that most students (67%) graduated with an engineering degree and were promoted to the college primarily through Google Adwords (33%). The top reasons for choosing NLDIMSR included it being a top 5 management school in Mumbai and not getting into other top business schools. Most students' family incomes fell between 12-24 lakhs and they took out loans (67%) to attend. The majority of non-local students came from regions like Nagpur, Delhi, and Kolhapur, and had fathers in private sector jobs (56%) while mothers were primarily homemakers (83%).

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    9 views8 pages

    Non Mubaikar Marketing Sample Size - 12: Graduation Stream

    Uploaded by

    jatin
    This document summarizes data from a survey of 12 non-Mumbaikar students at NLDIMSR college in Mumbai. It shows that most students (67%) graduated with an engineering degree and were promoted to the college primarily through Google Adwords (33%). The top reasons for choosing NLDIMSR included it being a top 5 management school in Mumbai and not getting into other top business schools. Most students' family incomes fell between 12-24 lakhs and they took out loans (67%) to attend. The majority of non-local students came from regions like Nagpur, Delhi, and Kolhapur, and had fathers in private sector jobs (56%) while mothers were primarily homemakers (83%).

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Non Mubaikar Marketing

    Sample Size -12

    Graduation Stream
    No. Of students

    8%
    8%
    Engineer
    B.com
    BBA
    17% BSC

    67%
    Promotion of college
    Sources

    25%
    33% Google Adwords
    Facebook
    Instagram
    Other

    21%
    21%
    Reason for opting NLDIMSR
    Top 5 management school in mumbai 4
    Did not get addmission in other top B-school 7
    Great ROI 3
    Placement Guaranteed 1
    Located in Mumbai 3
    Good faculty 4
    Small size of marketing batch 4
    Alumni 3
    Good reviews on educational website 1
    Good Infrastructure 4
    Family Income

    <12 lakh
    12-15 lakh
    42% 16-19 lakh
    20-24 lakh
    58% > 24 lakh
    LOAN

    33%
    YES
    NO

    67%
    Region of non mumbaikar students

    Region Number of students


    Kolhapur 1
    Delhi 2
    Nagpur 6
    Udaipur 1
    Chennai 1
    Pune 1
    Father's Occupation

    11%

    Business
    Gov. Service
    Private Service
    32% 56%
    Mother's Occupation

    8%
    8%
    Business
    Gov. Services
    Private Services
    Homemaker

    83%

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