Strategy Process: Muhammad Shafique SDSB, Lums

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Strategy Muhammad Shafique

Process SDSB, LUMS


The Fit and Embeddedness

Socio-Techno-Economic System

Industry

Strategic Group

Firm

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Levels of
Strategy

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The
“Design
School”

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…The “Design
School”

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…The “Design
School”

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…The “Design
School”

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…The “Design
School”

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…The “Design
School”

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…The “Design
School”

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…The “Design
School”

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Aspirations

…The “Design
School”

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Deliberate and Emergent
Strategies

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Aspirations:
The Ashridge
Mission Model

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Mission Why we exist?
Aspirations Vision What future we want to create?
Values What is important to us?

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Evaluating
Aspirations

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• Deliberate – Conscious and Controlled (Emergent?)
• Top Down – CEO is responsible for strategy (Bottom Up?)
Premises • Uniqueness of strategy
• Explicitness of strategy
• Implementability/Actionability

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