Professional Documents
Culture Documents
Strategy Process: Muhammad Shafique SDSB, Lums
Strategy Process: Muhammad Shafique SDSB, Lums
Strategy Process: Muhammad Shafique SDSB, Lums
Socio-Techno-Economic System
Industry
Strategic Group
Firm
2
Levels of
Strategy
3
The
“Design
School”
4
…The “Design
School”
5
…The “Design
School”
6
…The “Design
School”
7
…The “Design
School”
8
…The “Design
School”
9
…The “Design
School”
10
…The “Design
School”
11
Aspirations
…The “Design
School”
12
Deliberate and Emergent
Strategies
13
Aspirations:
The Ashridge
Mission Model
14
Mission Why we exist?
Aspirations Vision What future we want to create?
Values What is important to us?
15
Evaluating
Aspirations
16
• Deliberate – Conscious and Controlled (Emergent?)
• Top Down – CEO is responsible for strategy (Bottom Up?)
Premises • Uniqueness of strategy
• Explicitness of strategy
• Implementability/Actionability
17